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All Journal Jurnal Pengabdian Masyarakat Indonesia Innovation, Technology, and Entrepreneurship Journal
Arumsari, Anita Yefti
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Engineering Public Health Social Sciences

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Pendampingan Usaha Mikro Kecil Menengah (UMKM) Jenang Krasikan Di Dusun Barongan Desa Jamuskauman Kecamatan Ngluwar Untuk Mendukung Pengembangan Ekonomi Digital Utami, Pranita Siska; Solikhin, Muhammad; Maulana, M. Irfan; Pratama, Iqbal Dwi; Agustina, Saniya Salma; Arumsari, Anita Yefti
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 3 (2024): JPMI - Juni 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.2376

Abstract

Kegiatan pengabdian masyarakat ini menerapkan teknologi modern untuk meningkatkan efisiensi dan kualitas produksi jenang krasikan (Ny. Pien) serta memperbaiki manajemen penjualan produk jenang. Metode kegiatan yang dilakukan dengan diseminasi penggunaan alat mesin vacuum, sosialisai tentang digital marketing, pelatihan foto produk serta pembuatan dan pendampingan produk halal. Program ini memberikan manfaat beragam, termasuk peningkatan produktivitas, menjaga kualitas produk yang lebih konsisten, dan memberikan akses data penjualan yang akurat dan terperinci. Hasil yang diperoleh dari kegiatan pengabdian ini adalah pemilik jenang krasikan memahami tentang desain kemasan yang baik dan mengimplementasikannya, Strategi pemasaran menjadi semakin luas dan pemesanan bisa melalui online dalam sebulan diharapkan produk dapat terjual sebanyak 80% dari total produksi, produk sudah tersertifikasi halal dan aman untuk dikonsumsi.
Does Islamic Work Ethics Matter in The Influence of Green Entrepreneurial Orientation and Digital Orientation on Green Performance? Arumsari, Anita Yefti; Santosa, Mulato
Innovation, Technology, and Entrepreneurship Journal Vol 3 No 1 (2026)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31603/itej.16224

Abstract

This research aims to test and analyze the influence of green entrepreneurial orientation and digital orientation on green performance, with Islamic work ethics as a moderating variable. The population of this study consists of MSME actors residing in or operating their businesses in the city of Magelang. The sampling technique used is Purposive Sampling, with a sample of 108 respondents. The analytical tool used is data analysis through the Excel computer program for tabulation, assisted by the WarpPLS 7.0 software. The results of this study show that green entrepreneurial orientation has a positive and significant effect on green performance. Digital orientation also has a positive and significant effect on green performance. Additionally, Islamic work ethics does not moderate the relationship between green entrepreneurial orientation and digital orientation on green performance.
Co-Authors Agustina, Saniya Salma Maulana, M. Irfan Mulato Santosa, Mulato Pratama, Iqbal Dwi Solikhin, Muhammad Utami, Pranita Siska