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All Journal Jurnal Pengabdian Masyarakat Indonesia Jurnal Komunikasi Massa
Atsiilah, Gendis Fahira
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Arts Humanities Education Engineering Public Health Social Sciences

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Penghijauan dan Pemanfaatan Limbah Cucian Beras sebagai Pupuk Organik di Desa Trangsan Munib, Jazuli Abdin; Syaamil, Muhammad Syidqi; Amanda, Elisabeth Lola Okta; Atsiilah, Gendis Fahira; Permana, Latukha Duta; Kusumoadi, Rizky; Anggasta, Salsabella Giovani; Berliana, Tennesia Davis; Fauzi, Zidan Insa
Jurnal Pengabdian Masyarakat Indonesia Vol 4 No 3 (2024): JPMI - Juni 2024
Publisher : CV Infinite Corporation

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52436/1.jpmi.2436

Abstract

Kegiatan penghijauan merupakan program yang sangat penting dalam menangani isu lingkungan, sehingga telah menjadi inisiatif nasional yang diterapkan di seluruh Indonesia. Untuk mendukung program penghijauan, dilakukan sosialisasi pemanfaatan dengan pemberian bibit tanaman serta pelatihan pembuatan pupuk organik cair yang berasal dari limbah cucian beras. Dalam rangka pengabdian kepada masyarakat, dilakukan sosialisasi manfaat limbah air cucian beras sebagai Pupuk Organik Cair (POC) kepada Kelompok Wanita Tani Dukuh Teriklo, Desa Trangsan, Kecamatan Gatak, Kabupaten Sukoharjo pada tanggal 28 Februari 2024. Kegiatan ini meliputi penyampaian teori dan pendampingan dalam pembuatan Pupuk Organik Cair (POC) menggunakan limbah air cucian beras yang difermentasikan. Hasilnya digunakan sebagai pupuk organik cair di lingkungan Dukuh Teriklo, Desa Trangsan, juga sebagai starter untuk pertumbuhan tanaman yang dikerjakan secara langsung oleh Kelompok Wanita Tani setempat.
Pengaruh Beauty Influencer terhadap Minat Beli Produk Kosmetik di Kalangan Followers Akun Tiktok @tasyafarasya Atsiilah, Gendis Fahira; Hermawati, Tanti
Jurnal Komunikasi Massa Vol 18, No 1 (2025): Jurnal Komunikasi Massa Volume 8 Nomor 1 Juni 2025
Publisher : Universitas Sebelas Maret (UNS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20961/jkm.v18i1.106986

Abstract

The development of technology and social media has provided new opportunities in marketing strategies, including through the use of beauty influencers on TikTok. This study aims to examine the effect of argument quality, source credibility, and source attractiveness of the @tasyafarasya TikTok account on purchase intention of cosmetic products among followers. This research framework is based on the Elaboration Likelihood Model (ELM) theory with a focus on the persuasion process through central and peripheral routes. This research uses a descriptive quantitative method with a questionnaire survey as a data collection instrument. The research sample involved 100 respondents who were followers of the @tasyafarasya TikTok account. The data obtained were analyzed using multiple linear regression statistical tests to measure the effect of each independent variable on purchase intention. The results showed that argument quality, source credibility, and source attractiveness have a significant positive effect on purchase intention of cosmetic products. Simultaneously, the three variables also have a significant influence on purchase intention. This finding confirms that marketing strategies through beauty influencers with convincing narratives, high credibility, and strong appeal can encourage an increase in consumer purchase intention.
Co-Authors Amanda, Elisabeth Lola Okta Anggasta, Salsabella Giovani Berliana, Tennesia Davis Fauzi, Zidan Insa Hermawati, Tanti Kusumoadi, Rizky Munib, Jazuli Abdin Permana, Latukha Duta Syaamil, Muhammad Syidqi