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STRATEGI KOMUNIKASI KANDIDAT PADA DEBAT PILKADA PAPUA BARAT 2024: ANALISIS ISI HUBUNGAN ANTARA FUNGSI WACANA (FUNCTION) DAN UCAPAN KEBIJAKAN (POLICY) Mulantara, Muhammadafi; Adi Wibowo, Kunto; Fuady, Ikhsan; Rahmawan, Detta
Jurnal Spektrum Komunikasi Vol 13 No 3 (2025): Jurnal Spektrum Komunikasi : September 2025
Publisher : LPPM Stikosa - AWS

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Abstract

This study investigates the relationship between discourse functions (acclaim, attack, and defense) and policy content (past deeds and future plans) in the West Papua Governor and Vice Governor Election debate in 2024. This study focuses on the only candidate pair (Paslon 1) who participated in the debate, thus providing a different environment to study communication strategies in a non-competitive debate context. Content analysis was conducted through a combination of quantitative and qualitative techniques. 287 speech units were coded based on discourse function categories. The results showed that the acclaim function dominated at 94.24%, with 68.88% of the statements used to convey future plans. Since there was no debate opponent, there was only 0.58% attack function and 5.19% defense function, indicating a low confrontational strategy. A significant relationship between discourse function and policy content was found through the Chi-Square test (χ2 = 35.229; p < 0.001). However, the predictive value for 50% of the cells was less than 5. These results suggest that Paslon 1's communication strategy was affirmative and prospective, emphasizing self-image and future vision rather than defending or attacking. This study not only supports the political communication theory of strategic self-presentation, but also contributes to research on local political rhetoric in Indonesia, especially in the context of elections that lack significant competition. The results also emphasize how important debates are as a way to shape image and legitimacy, even without having a direct opponent.
PENGEMBANGAN POTENSI DESA WISATA DAN GERAKAN SADAR WISATA DI KAWASAN  JATIGEDE Ariadne Shinta Dewi, Evie; Prasanti, Ditha; Aisha, Sarah; Ratna Suminar, Jenny; Adi Wibowo, Kunto
JP2N : Jurnal Pengembangan Dan Pengabdian Nusantara Vol. 1 No. 1 (2023): JP2N: September - Desember 2023
Publisher : Yayasan Pengembangan Dan Pemberdayaan Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62180/qrxaj641

Abstract

The tourism awareness movement is an important aspect that must be developed in realising the development of tourism villages in Jatigede sub-district. This can be realised with the support of the local community. Therefore, the PPM programme carried out by the Communication Science Study Programme is to encourage the potential for increasing the village tourism awareness movement in Jatigede sub-district. In addition, according to the concept of tourism management, tourism in the village can also be institutionalised through the existence of Tourism Awareness Groups which will be an important force in managing tourism potential by collaborating with other parties in the village. This Community Service Programme (PPM) has been carried out in the October-November 2023 period with various series of activities. The purpose of this PPM is to create a Tourism Awareness Group (Pokdarwis) in the Jatigede area in the future. Prodi Ilkom conducted a series of surveys of village potential up to the monitoring and evaluation stage as the final PPM activity. PPM activities run smoothly supported by collaboration with the sub-district and others in the village chosen as the object of PPM Prodi Ilkom. The five villages are Kadujaya village, Cijeungjing village, Jemah village, Karedok village, and Cipicung village. The success indicators of the PPM activities were shown by the enthusiasm of the participants in following the PPM series and the initiation of Tourism Awareness Groups in some of these villages.