Article Per Year (5 Year)
p-Index From 2021 - 2026
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All Journal Indonesian Economic Review RESLAJ: Religion Education Social Laa Roiba Journal
Zulfan Baihaqi
Unknown Affiliation
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Analisis Yuridis Penetapan Biaya Layanan pada Transaksi Pinjaman Online Perspektif Maqashid Syariah: Studi Kasus pada Fintech Adakami Zulfan Baihaqi; Mustapa Khamal Rokan
Reslaj: Religion Education Social Laa Roiba Journal Vol. 6 No. 4 (2024): Reslaj: Religion Education Social Laa Roiba Journal
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/reslaj.v6i4.2086

Abstract

This research aims to determine the legal provisions from the perspective of maqashid sharia in providing legal certainty regarding the determination of service fees on online loan applications. This research takes a normative juridical approach. This type of research is field research. Field research is a type of research that studies phenomena in their natural environment. For this reason, the primary data is data originating from the field (quoting CNBC news media). Then for secondary data from various sources, such as court decisions, laws, regulations, books in personal collections and libraries, newspaper and magazine articles, online journals, and scientific papers. This research shows that determining service fees in online loans requires an understanding of factors such as loan limits, payment tenor and fee structure. OJK regulations and AFPI supervision regulate online lending practices, with a focus on consumer protection and fairness. The Maqashid Sharia view also influences fee setting, emphasizing fairness and prevention of exploitation.
The Influence of Digital Promotion on Digital Repurchase Intention with Digital Brand Awareness as a Mediating Variable in the Fashion Industry on Social Media Zulfan Baihaqi; Ardian Adhiatma
Indonesian Economic Review Vol. 6 No. 1 (2026): February : Indonesian Economic Review
Publisher : Cahaya Abadi Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53787/iconev.v6i1.89

Abstract

This study aims to analyze the effect of digital promotion on digital repurchase intention, with digital brand awareness as a mediating variable in the fashion industry on social media. The background of this study is based on the increasing digital promotional activities carried out by fashion brands through various social media platforms such as Instagram, TikTok, and Facebook, which utilize interactive visual content to build brand awareness and encourage consumer repurchase intentions. This study uses a quantitative approach with an explanatory research method. Data were obtained through the distribution of online questionnaires to 150 Generation Z respondents aged 18-35 years who actively use social media and have purchased fashion products online. Data analysis was carried out using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with the help of the SmartPLS program. The results of this study are expected to explain the extent of the influence of digital promotion on consumer repurchase intentions, as well as how digital brand awareness mediates this relationship. These findings are expected to provide theoretical contributions to the development of digital marketing literature, as well as practical benefits for fashion business actors in designing effective digital promotional strategies to build brand awareness and increase purchasing loyalty of Generation Z.
Co-Authors Ardian Adhiatma Mustapa  Khamal  Rokan