Article Per Year (5 Year)
p-Index From 2021 - 2026
0.23
P-Index
This Author published in this journals
All Journal Journal of Bussines Management Basic
Musyaffa, Athallah Naufal
Unknown Affiliation
Economics, Econometrics & Finance Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : journal of bussines management basic

 1 
Analysis of Management Strategy in Facing Competitors at Horison Hotels Group Royani, Solihin; Sonjaya, Aji; Awaludin, Revan Bilal; Lesmana, Dede Kiki; Musyaffa, Athallah Naufal
Journal of Bussines Management Basic Vol 7 No 1 (2025): Journal of bussines management
Publisher : Universitas Sebelas April, Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the management strategy in facing competitors at Horison Hotel Group. The data used in this study were obtained through the company's official website using digital research methods and qualitative case studies. The results of this test show that facing competitors in the hospitality industry is done through an approach that combines international standards with local cultural richness, including creating a unique and authentic hospitality experience.
Co-Authors Awaludin, Revan Bilal Lesmana, Dede Kiki Royani, Solihin Sonjaya, Aji