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All Journal Justisia Ekonomika Al-bank: Journal of Islamic Banking and Finance
Putri, Elita Ichwan
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Religion Economics, Econometrics & Finance Social Sciences

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EVALUASI STRATEGI PEMASARAN PRODUK PEMBIAYAAN MULTIMANFAAT IB PADA MASA PANDEMI (STUDI KASUS BANK BTN SYARIAH KANTOR CABANG BEKASI) Putra, Purnama; Putri, Elita Ichwan; Khoiriyah, Ummi
Jurnal Justisia Ekonomika: Magister Hukum Ekonomi Syariah Vol 7 No 1 (2023): Juni 2023
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/justeko.v7i1.18282

Abstract

Bank BTN Syariah is a strategic business unit of PT Bank Tabungan Negara (BTN) Persero which focuses on improving business processes and the quality of the financing portfolio with sharia principles. However, there is a decline in the distribution of MultiManfaat (multi-merits) financing at BTN Syariah in the past year due to the Covid-19 pandemic. Therefore, to find out the adjustments in the marketing of financing products, an evaluation of the marketing strategy is needed. The formulation of alternative marketing strategies through analysis of Strengths, Weaknesses, Opportunities, Threats (SWOT) can be used as a formulation tool in formulating corporate strategies, starting by identifying internal and external environmental factors. Furthermore, the IFAS and EFAS matrices were compiled which became the basis for the preparation of the SWOT matrix and IE matrix so that the distribution of MultiManfaat IB financing products can immediately meet the target, and become a successful consumer financing product demanded by BTN Syariah customers. The results of the present study state that the condition of BTN Syariah KC Bekasi is in the Grow and Build positions. Keyword: Evaluation, IFAS & EFAS, Marketing Strategy
Analisis Profitabilitas Bank Umum Syariah Go Public Pada Masa Covid-19 Halim, Fajriyah Salsabila; Putri, Elita Ichwan; MarfuÔÇÖ, Umar
Al-bank: Journal of Islamic Banking and Finance Vol 2 No 2 (2022): July - Desember 2022
Publisher : Universitas Islam Negeri Mahmud Yunus Batusangkar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31958/ab.v2i2.5559

Abstract

This study aims to analyze the level of profitability of Islamic Commercial Banks that have Go Public during the Covid-19 pandemic. These conditions can lead to various problems that can trigger the profitability of a bank's financial performance. The method used in this research is quantitative with horizontal analysis techniques with secondary data sources. The results obtained from this study indicate that the level of profitability of Islamic commercial banks which are the object of research has a level of profitability which shows an increase as well as a decrease due to the Covid-19 pandemic which affects the soundness of the bank. This research is limited to the financial performance before the pandemic and during the pandemic as well as the profitability level of Islamic Commercial Banks that Go- So that the results of this study can be used as guidelines in making and formulating policies.
Co-Authors Halim, Fajriyah Salsabila Khoiriyah, Ummi MarfuÔÇÖ, Umar Purnama Putra, Purnama