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All Journal ETNIK : Jurnal Ekonomi dan Teknik
Irmawati, Luki
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Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Mechanical Engineering

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Strategi Pengembangan UMKM Dengan Tren Digitalisasi di Desa Kutopohaci Kabupaten Karawang Irmawati, Luki; Putri, Nadhila; Pertiwi Hari Sandi, Santi; Epty Hidayaty, Dwi
Jurnal Etnik: Ekonomi-Teknik Vol 2 No 7 (2023): ETNIK : Jurnal Ekonomi dan Teknik
Publisher : Rifa'Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54543/etnik.v2i7.226

Abstract

This study aims to gain a deeper understanding of the digital marketing strategies employed by K-Beat-A Dimsum. A qualitative approach is utilized, with a focus on the individual as the unit of analysis, specifically the owner of K-Beat-A Dimsum. The research method employed is descriptive, involving in-depth interviews with the owner of K-Beat-A Dimsum, as well as observations and literature review. The findings of this study are expected to provide insights into the efforts that K-Beat-A Dimsum can undertake to leverage their strengths, strengthen their position in the market, and overcome existing challenges. By enhancing their digital marketing strategies, optimizing collaborations with online food delivery platforms, and actively engaging with customers, K-Beat-A Dimsum can improve sales, enhance brand awareness, and expand their market share.
Co-Authors Epty Hidayaty, Dwi Pertiwi Hari Sandi, Santi Putri, Nadhila