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Strategi Peningkatan Penjualan Produk UMKM BUMDes Kantin Dali Kampong Gosong Telaga Barat, Aceh Singkil Aulia, Irfan; Rendiansyah, T; Muzakir, Muzakir; Sulindawati, Rishi; Ilmina, Rezatul; Woyla, Sinta; Sahmiana, Sahmiana; Nasution, Aswin; Aminah, Siti; Sufriadi, Sufriadi
Jurnal Ragam Pengabdian Vol. 1 No. 3 (2024): Desember
Publisher : Lembaga Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/m8f9wj79

Abstract

Penggunaan pemasaran digital dapat menjadi pilihan alternatif dalam menerapkan strategi pemasaran baik produk maupun jasa, yang membantu pelaku usaha memantau dan memenuhi kebutuhan serta keinginan konsumen. Namun, banyak pelaku usaha masih menganggapnya kurang penting karena memerlukan keterampilan khusus dalam menguasai teknologi informasi untuk memperluas pangsa pasar. Kegiatan pengabdian ini dimulai dengan memberikan pemahaman tentang pemasaran digital, membuat akun media sosial, memberikan tutorial tentang cara mengoperasikan media sosial, serta mengajarkan pembuatan konten yang menarik untuk digunakan sebagai media pemasaran produk UMKM. Media sosial memiliki peran penting dalam pemasaran produk, dengan harapan setelah program pengabdian ini selesai, UMKM dapat memperluas jangkauan pasar dan meningkatkan daya saingnya.
ANALISIS PENGEMBANGAN DESA PERHUTANAN SOSIAL BERBASIS KOMODITI KOPI MELALUI SUSTAINABLE LIVELIHOOD APPROACH: STUDI KASUS DESA KEKUYANG KECAMATAN KETOL KABUPATEN ACEH TENGAH Aulia, Muhammad Reza; Pramulya, Rahmat; Fachruddin, Fachruddin; Ariska, Nana; Sulindawati, Rishi; Mauliza, Rahma
Jurnal Pertanian Agros Vol 27 No 1 (2025): EDISI JANUARI
Publisher : Fakultas Pertanian Universitas Janabadra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37159/jpa.v27i1.43

Abstract

The Sustainable Livelihood Approach (SLA) is very relevant in managing coffee commodities in Central Aceh through the Social Forestry program that allows communities to manage forests sustainably. This study used in-depth interviews, focus group discussions (FGDs), and field observations to understand the factors that influence the sustainability of community livelihoods. SLA assesses five main assets, namely natural, human, physical, financial, and social. Although human and physical assets have potential, there is an urgent need to strengthen access to social and financial assets. Limited education, skills, and less solid social networks can hinder community economic development. Although infrastructure and natural resources are supportive, dependence on financial access and cooperation between community members is still a major challenge. To improve community welfare and coffee sustainability, there needs to be increased training and more practical counseling, as well as access to capital through microfinance institutions. Building stronger social networks, with collaboration from external parties such as government and non-governmental organizations, is important to strengthen community solidarity. These steps are expected to increase the economic and social resilience of the community while maintaining environmental sustainability.