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Avini, Terti
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Exploring Visitors of Janji Jiwa Coffee Shop: An MBKM Program by Students of Indo Global Mandiri University Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.3

Abstract

Janji Jiwa is the most popular coffee shop, and South Sumatra is one of the provinces with the highest number of coffee drinkers and coffee shop visits nationally. Aligned with the research objectives, this article delves into consumption motives and the construction of a consumerist lifestyle among patrons of the Janji Jiwa coffee shop in Palembang City. The method employed is a qualitative approach, utilizing a single case study research type. Informant selection was carried out using purposive sampling, with the informants comprising both active consumers and observer participants. To ensure data validity and reliability, the researcher conducted a data triangulation test. A shift in consumption motives is identified, where consumption no longer solely fulfills biological needs but rather represents a form of self-actualization within the context of social significance and classification. The formation of an imaginary perspective and the construction of a consumerist lifestyle are intricately linked to complex and varied causal laws, considering aspects such as sign value, the social logic of consumption, social space, and media influence. These aspects are rich with simulations, manifested in both abstract and concrete forms. This fact serves as evidence of the rationality of contemporary society, as reflected in consumer behavior.
Exploring Various Flavors of Cilok Snacks for Profit: A Small and Medium Enterprises Activity by Students of Indo Global Mandiri University in Support of MBKM Hidayahtullah, Hafiz; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.4

Abstract

The MSME activity carried out by Indo Global Mandiri University students, entitled "Exploring Eneka Rasa Cilok Snacks," is a creative initiative that supports the Student Based Internship Program (MBKM). This activity aims to generate profits through variations in taste in making cilok snacks, which are not only a unique culinary product but also make a positive contribution to the student economy. In developing cilok snacks, students are actively involved in various aspects of the business, including production planning, stock management, marketing, and interaction with local traders to obtain raw materials. Apart from creating additional income opportunities for students, this activity also supports the empowerment of local MSMEs and the preservation of traditional culinary delights. Involvement in MBKM activities provides students with in-depth practical experience in managing small and medium enterprises. Exploration of cilok snacks not only creates a positive economic impact, but also promotes innovation, creativity and understanding of the importance of local economic empowerment. Through this initiative, students not only develop their entrepreneurial skills but also contribute to the formation of community networks around campus. Thus, "Exploring Cilok Eneka Rasa Snacks" is a real example of how student MSME activities can be agents of positive change in supporting local economic growth and providing rich practical experience for participants
Exploring the E-Commerce Corn Dog: an MBKM Program by UIGM Students to Support MSMEs Apriyanti, Apriyanti; Hertati, Lesi; Asharie, Asmawati; Avini, Terti
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.5

Abstract

In facing the ever-growing digital era, Indo Global Mandiri University (UIGM) students, as agents of change, are expected to be able to utilize e-commerce to support the Student-Based Internship Program (MBKM) with a focus on Micro, Small, and Medium Enterprises (MSMEs). This activity, entitled "Exploring E-Commerce MBKM UIGM Students in Supporting the MSME Program," aims to respond to digital business trends and make a positive contribution to local economic development through MSMEs. During the e-commerce exploration process, students actively participate in developing digital solutions and strategies to support MSMEs. The existence of an e-commerce platform is expected to provide added value for MSMEs, increase competitiveness, and expand market reach. The concrete steps involved in this exploration include strategic planning for e-commerce implementation, the development of a website or online trading platform, digital marketing, and performance measurement through data analysis. The application of the MBKM concept helps integrate theoretical learning with practical application, giving students real experience in entrepreneurship. The success of this program is measured through the growth of the MSMEs involved, increased income, and economic empowerment of local communities. Additionally, exploring e-commerce is also an opportunity for students to develop managerial, marketing, and information technology skills that are highly relevant to current market demands.
Co-Authors Apriyanti Apriyanti Asharie, Asmawati Hidayahtullah, Hafiz Lesi Hertati, Lesi