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All Journal Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Jurnal Abdimas Ekonomi dan Bisnis Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Journal of Sustainable Community Service International Journal of Social Science and Community Service
Asharie, Asmawati
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Social Sciences Other

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EXPLORING SISTEM MARKETING ONLINE DAN OFFLINE DI WABISABI COSMETICS PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Callistasari, Nidia Putri; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.591

Abstract

Wabisabi, a store that offers a wide array of cosmetics and beauty products from leading Indonesian and international brands, is capitalizing on the momentum of rapid growth in the face and body care industry. Along with the evolution of the times and the increased understanding of women and men towards skincare needs, Wabisabi found substantial opportunities in marketing its products. With consumers increasingly open to the concept of face and body care, Wabisabi is expanding its target market, not only to women, but also to men who are increasingly concerned about their self-care. In the face of ever-changing market dynamics, Wabisabi realizes that the right marketing strategy is essential to maximize sales potential. Positive developments in people's views towards facial care products across different age groups create a solid foundation for Wabisabi's business growth. Hence, the need to implement a holistic marketing system to explore this huge opportunity. A comprehensive approach involves offline sales strategies through physical stores as well as online market penetration through social media platforms that are currently highly influential in influencing consumer behavior. The utilization of social media as a key marketing channel proves its effectiveness, given the immense influence it has on people across segments. However, awareness of the potential of offline sales also remains relevant, given that some consumers still prefer to shop in person and try products in person before deciding on a purchase.
PELATIHAN INOVATIF OLAHAN SINGKONG GUNA MENDUKUNG PROGRAM MBKM MAHASISWA AKUNTANSI UNIVERSITAS INDO GLOBAL MANDIRI Aini, Nur; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.592

Abstract

Cassava is a typical Indonesian plant that can be processed into various foods Cassava or commonly known as cassava or cassava, is an annual tropical and subtropical tree from the Euphorbiaceae family. Cassava is usually used as processed food because of its high carbohydrate content, while the leaves are usually used as vegetables. The purpose of this research is to inform the public about how cassava is processed into cassava chips to help the community generate income from selling cassava chips of various flavors. The method or plan that is carried out is to carry out direct training to sweet potato sellers in the activity of processing sweet potatoes into cassava chips and this uses qualitative methods. which is documentation. With this implementation, the results of the activity are obtained, namely, it is hoped that from processing cassava, the community will know what we can process from cassava, to increase the potential that exists in society, I am an accounting student Indo Global Mandiri University students are trying to help develop this research innovation entitled "Processing cassava-based processed food products as cassava chip products in an effort to increase people's income" which will help the people of Indonesia
PENCIPTAAN PELUANG USAHA KULINER PINDANG IKAN PATIN SEBAGAI MAKANAN KHAS DAERAH PALEMBANG Noer, Namira Imelia Ramadiena; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i3.595

Abstract

Pindang ikan patin is a typical food of the Palembang region that has been widely recognized as a superior product. This study aims to reveal the marketing strategies used by Micro, Small and Medium Enterprises (MSMEs) in increasing the superiority of pindang ikan patin in the area. This research method uses primary data obtained through interviews, observation, and documentation directly from the first source. The results showed that pindang tulang MSMEs in the Sukawinatan area implemented various marketing strategies, involving aspects of product, price, place of business, and promotion. Of the four strategies, the product marketing strategy has a significant influence, mainly due to the variation in product quality of pindang ikan patin, which includes pindang ikan patin, pindang tulang, and pindang ikan gabus. These products are known for their high quality. In addition, the price of pindang ikan patin products is relatively affordable and competitive in the market. MSMEs in Sukawinatan have successfully developed their product marketing by utilizing online media, particularly through the promotion of the place and types of pindang offered. This research provides a comprehensive overview of the marketing strategy practices implemented by bone pindang MSMEs in the Palembang area. By understanding the success of these marketing strategies, it can be concluded that a focus on product quality, competitive pricing, and utilization of online media are key factors in increasing the competitiveness and popularity of pindang ikan patin as a regional specialty.
MODIFIKASI DAN INOVASI OLAHAN KELAPA MUDA MENJADI PUDING DOGAN SEBAGAI PROGRAM MBKM MAHASISWA INDO GLOBAL MANDIRI Palinggau, Aling; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 3 (2022): JUNE
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i2.596

Abstract

Natural resources are resources obtained from nature and can be utilized to meet the needs of human life. Abundant natural resources if not managed properly will be in vain, because this requires a community that is entrepreneurial, creative and innovative in taking advantage of these opportunities. Therefore, I am a UIGM student who wants to make the latest changes and innovations around Km 14 Palembang, namely "Dogan Pudding" which is the basic ingredient of Young Coconut. Activities were carried out around km 14 Palembang. The method I use is a direct method to sell dogan pudding products made from young coconuts. In this product I make new changes and improvements starting from the appearance, taste and others that distinguish it from other dogan pudding products. Compared to other soft drinks, coconut water contains good nutrients classified as very nutritious, hygienic and natural drinks and has been tested many times to cure various diseases. The delicious taste of young coconut and soft texture make young coconut loved by children to adults. Young coconut water has a very good nutritional content for health.
PELATIHAN STUDI KELAYAKAN BISNIS USAHA FOTOCOPY HAFIS PROGRAM MBKM MAHASISWA UIGM Ani, Anis Anggreq; Hertati, Lesi; Asharie, Asmawati
JOURNAL OF SUSTAINABLE COMMUNITY SERVICE Vol. 2 No. 4 (2022): SEPTEMBER
Publisher : Transpublika Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55047/jscs.v2i4.597

Abstract

The photocopying business is a small business whose implementation does not require a high level of education, so it can help open up employment opportunities for human resources with low education and will reduce the unemployment rate. will later boost people's purchasing power and in time can contribute to the regional economy. Therefore, this implementation aims to determine the feasibility of the "Hafis" photocopying business. In this implementation, all of them are photocopy service businesses around the school. The HAFIS photocopy business feasibility study training is an initiative to improve the entrepreneurial skills of students in the Master's Program in Business Management and Entrepreneurship (MBKM). The aim of this training is to equip students with knowledge and skills in analyzing business feasibility, especially in micro, small and medium enterprises (MSMEs) in the photocopying sector. This training consists of a series of sessions covering the basic concepts of business feasibility studies, risk analysis methodology, marketing strategies, financial analysis, as well as legal and regulatory aspects related to photocopy businesses. Apart from that, the training also provides insight into the development of MSMEs in the photocopy sector, market potential and opportunities that can be exploited. The training method involves a combination of theory sessions, case studies, group discussions, and business feasibility analysis simulations. The training participants are MBKM Program students who have the interest and potential to be involved in the world of entrepreneurship, especially in the photocopy sector
Pelatihan Aplikasi Laporan Keuangan atas Standar Akuntansi PSAK 1 Pada BUMDes Guna Mencapai Tujuan Berkelanjutan SDGis Hertati, Lesi; Yadiati, Winwin; Asharie, Asmawati; Heriyati, Agustina
Jurnal Abdimas Ekonomi dan Bisnis Vol. 4 No. 2 (2024): Jurnal Abdimas Ekonomi dan Bisnis
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdiekbis.v4i2.3404

Abstract

The aim of PKM training is to implement applications to support the achievement of Sustainable Development Goals (SDGs) in BUMDes. The presentation of financial reports to BUMDes by Indo Global Mandiri University lecturers involved three (3) lecturers and four (4) students so that students could put into practice the theories they had gained from studying in the industrial world. The results of PKM activities are so that BUMDes can make financial reports guided by PSAK 1, namely transparent and accurate, for stakeholders to understand the use and management of resources better. This application can help BUMDes to manage and present financial reports more efficiently, saving time and resources that can be allocated to activities that support the achievement of sustainable goals, namely Sustainable Development Goals (SDGs) at BUMDes in accordance with applicable accounting standards and regulations while still complying with regulations. and minimize the risk of non-compliance. Through financial reports produced by BUMDes, BUMDes can monitor financial performance over time, identify trends and patterns that can assist in decision making to achieve sustainable goals. The application of financial reports that are presented in a structured and accurate manner for BUMDes can increase access to external financial resources, such as loans or grants, which can be used to support initiatives.
WORKSHOP SISTEM INFORMASI MITIGASI BENCANA BANJIR BERBASIS ANDROID DI KOTA PALEMBANG Hertati, Lesi; Sondang, Virgus Ari; Asharie, Asmawati; Heryati, Agustina
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 3 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i3.107

Abstract

This workshop aims to develop understanding and skills in mitigating flood disasters through the use of an Android-based information system in Palembang City. With the increasing frequency and intensity of flooding in this city, innovative and effective solutions are needed to reduce the negative impacts caused. The methods used in this workshop include theoretical learning about flood disaster mitigation, development of an Android-based information system, as well as case studies of the implementation of similar technology in flood disaster management in other areas. Participants in this workshop were 100 (one hundred) students representing universities in the city of Palembang, involved in direct practice sessions to design, develop and test a prototype of an Android-based information system that could be used in flood disaster situations. The results of this community service are to increase understanding of the importance of technology in disaster mitigation, as well as skills in designing and using Android-based applications to assist the flood disaster mitigation process in Palembang City.
Pelatihan Manajemen Keuangan Dalam Meningkatkan Daya Saing Serta Keberlanjutan Bisnis UMKM di Desa Burai Purnamasari, Endah Dewi; Aziatul, Reny; Asharie, Asmawati
Jurdimas (Jurnal Pengabdian Kepada Masyarakat) Royal Vol 8, No 3 (2025): Juli 2025
Publisher : STMIK Royal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33330/jurdimas.v8i3.3789

Abstract

Abstract: Burai Village in Ogan Ilir Regency, South Sumatra, has significant potential in the Micro, Small, and Medium Enterprises (MSMEs) sector, particularly in the creative industry, culinary arts, and handicrafts. However, MSMEs in this village face various challenges, especially in financial management, such as unstructured bookkeeping, low financial literacy, and limited access to formal capital. This community service program aims to enhance MSME actors’ understanding of the importance of sound financial management and the use of technology in managing their finances. The program was implemented in three stages: preparation (survey and material development), implementation (socialization and training), and evaluation to ensure participants' understanding and application of financial management practices. The training results showed a significant improvement in MSME actors' knowledge of financial recording, separation of personal and business finances, and the use of digital tools such as Sepran accounting apps and e-wallets. MSME actors also began preparing more structured financial reports to facilitate access to funding. This program successfully improved the competitiveness and sustainability of MSMEs in Burai Village.Keywords: financial management; UMKM; digital technology Abstrak: Desa Burai di Kabupaten Ogan Ilir, Sumatera Selatan, memiliki potensi besar dalam sektor Usaha Mikro, Kecil, dan Menengah (UMKM), khususnya di industri kreatif, kuliner, dan kerajinan tangan. Namun, UMKM di desa ini menghadapi berbagai tantangan, terutama dalam pengelolaan keuangan, seperti pencatatan yang tidak terstruktur, rendahnya literasi keuangan, serta kesulitan dalam mengakses permodalan formal. Program pengabdian ini bertujuan untuk meningkatkan pemahaman pelaku UMKM tentang pentingnya manajemen keuangan yang baik dan pemanfaatan teknologi dalam pengelolaan keuangan mereka. Metode pengabdian dilaksanakan melalui tiga tahap, yaitu persiapan (survey dan penyusunan materi), pelaksanaan (sosialisasi dan pelatihan), serta evaluasi  untuk memastikan pemahaman dan implementasi pengelolaan keuangan oleh pelaku UMKM di Desa Burai Hasil pelatihan menunjukkan peningkatan signifikan dalam pemahaman pelaku UMKM mengenai pencatatan keuangan, pemisahan keuangan pribadi dan usaha, serta pemanfaatan teknologi digital, seperti aplikasi akuntansi sepran dan e-wallet. Pelaku UMKM juga mulai mempersiapkan laporan keuangan yang lebih terstruktur untuk mempermudah akses modal. Program ini berhasil meningkatkan daya saing dan keberlanjutan bisnis UMKM di Desa Burai.Kata kunci: manajemen keuangan; UMKM; teknologi digital
Pengembangan kemandirian digital melalui workshop digital marketing bagi generasi Z Lazuarni, Shafiera; Asharie, Asmawati; Rahmawaty, Putri
Jurnal Pembelajaran Pemberdayaan Masyarakat (JP2M) Vol. 5 No. 2 (2024)
Publisher : Universitas Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33474/jp2m.v5i2.21773

Abstract

Kota Palembang mengalami perubahan besar dalam ranah teknologi informasi dan komunikasi. Namun masih banyak tantangan yang dihadapi generasi Z seperti kesenjangan keterampilan, kurangnya pemahaman tentang digital marketing, dan persaingan di pasar kerja. Hal ini menunjukkan perlunya pengembangan keterampilan digital marketing untuk mempersiapkan mereka masuk ke dalam pasar kerja yang semakin terdigitalisasi. Agar pelatihan berjalan efektif dan efisien, tim menggunakan metode ABCD. Audience: peserta diidentifikasi berdasarkan tingkat pengetahuan awal melalui survei. Behavior: peserta diharapkan memahami dan menerapkan channel digital marketing serta merencanakan kampanye digital yang efektif. Condition: materi disusun sesuai kebutuhan peserta, kegiatan dilaksanakan selama dua hari secara online menggunakan media presentasi, video tutorial, dan praktik langsung. Degree: Keberhasilan dievaluasi melalui penilaian sebelum dan sesudah pelatihan serta umpan balik untuk perbaikan kegiatan mendatang. Hasil kegiatan menunjukkan terjadi peningkatan pemahaman peserta dalam semua aspek yang dievaluasi. Pemahaman peserta meningkat menjadi baik atau sangat baik. Khususnya pada aspek channel marketing digital, perencanaan kampanye, analisis target audiens, strategi konten media sosial, struktur kampanye, dan penggunaan alat analisis digital meningkat dengan mayoritas peserta melaporkan pemahaman menjadi sangat baik di setiap aspek.
Workshop on Modification and Innovation of Processed Banana Products by the MBKM Program of Indo Global Mandiri Students Sadana, Afdan Mifta; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.1

Abstract

Natural resources are resources acquired from the environment and can be utilized to fulfill human needs. One agricultural commodity that is abundant in this region is bananas. However, bananas that are sold directly tend to have a lower price and cannot be stored for a long time after being harvested due to their rapid ripening process, which leads to spoilage. Therefore, diversifying the product is necessary, and one way to do this is by processing bananas into chips. In this endeavor, we utilized the ABCD (Asset Based Community Development) method. Our activities aim to support the MBKM 2023 program, with a focus on creating positive change around km 20 Palembang. The assistance process involves several steps, starting from studying scenarios, uncovering the past (discovery), envisioning the future (dream), planning actions (design), engaging in participatory action (define), and finally monitoring and evaluating activities (destiny). By utilizing easily accessible raw materials, such as bananas, and adding innovative flavors, we hope to enhance the community's skills and creativity, as well as provide entrepreneurial opportunities to increase the selling value of bananas. The evaluation results indicate that the banana chip business is profitable, with an R/C ratio of 3.4. However, further evaluation and assistance in overall marketing strategy are still required.
Co-Authors Ani, Anis Anggreq Apriyanti Apriyanti Avini, Terti Aziatul, Reny Callistasari, Nidia Putri Chaisarani, Fadia Endah Dewi Purnamasari Epriyani, Jihan Heriyati, Agustina Heryati, Agustina Hidayahtullah, Hafiz Icha, Icha Lazuarni, Shafiera Lesi Hertati, Lesi Letari, Rahayu Tri Maulana, Fakhrezi Meliasari, Dina Noer, Namira Imelia Ramadiena Nur Aini Nurfitri, Faradilla Ayang Palinggau, Aling Rahmawaty, Putri Sadana, Afdan Mifta Sondang, Virgus Ari Tamiah, Aisyah Yadiati, Winwin