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All Journal ARSY : Jurnal Aplikasi Riset kepada Masyarakat International Journal of Social Science and Community Service
Maulana, Fakhrezi
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Arts Humanities Environmental Science

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Determinants of Consumer Behavior on Social Media: An MBKM Student Activity at UIGM Supporting AKWET Pempek SMEs Maulana, Fakhrezi; Hertati, Lesi; Asharie, Asmawati
International Journal of Social Science and Community Service Vol. 1 No. 1 (2023): OCTOBER
Publisher : CV. Proaksara Global Transeduka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70865/ijsscs.v1i1.7

Abstract

Pempek Akwet is a food sector MSME located in 26 Ilir, Palembang. which has been around for approximately 7 to 8 years. As the name implies, Pempek Akwet provides a variety of food products such as pempek, tekwan, gado-gado and others. The purpose of this research was to find out the data method of consumer grouping and the use of social media. The method used is a qualitative method by interviewing the owner of Pempek Akwet. The results of this research are useful for pempek Akwet in understanding consumer behavior so that they can develop appropriate marketing content on social media owned by pempek Akwet. By using organic marketing techniques through social media, specifically Instagram and Whatsapp, Pempek Akwet managed to increase turnover and sales by reaching a wider market and increasing brand awareness in Palembang. The use of social media features such as likes, comments, engagement, and insights has helped Pempek Akwet analyze consumer data and expand content reach, making this research a valuable reference for MSMEs looking to leverage digital marketing for their business growth.
Implementasi Program Pemasangan Plang Informasi Pada Kegiatan Pengabdian Masyarakat Di Desa Santan Sari, Kecamatan Sembawa Rachmela, Annisa Bunga; Maulana, Fakhrezi; Putri, Aulia Nasya; Pebriani, Nadila
ARSY : Jurnal Aplikasi Riset kepada Masyarakat Vol. 6 No. 3 (2025): ARSY : Jurnal Aplikasi Riset kepada Masyarakat
Publisher : Lembaga Riset dan Inovasi Al-Matani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55583/arsy.v6i3.1842

Abstract

Program pengabdian masyarakat merupakan salah satu wujud pelaksanaan Tri Dharma Perguruan Tinggi yang berorientasi pada pemberdayaan dan pengembangan desa. Salah satu bentuk kegiatan yang dilakukan adalah pemasangan plang informasi di Desa Santan Sari, Kecamatan Sembawa. Tujuan kegiatan ini adalah untuk meningkatkan keterbukaan informasi desa, memperjelas identitas lokasi, serta memberikan kemudahan bagi masyarakat maupun pendatang dalam mengakses informasi terkait fasilitas umum. Metode pelaksanaan dilakukan melalui observasi lapangan, koordinasi dengan pemerintah desa, perancangan desain plang, dan pemasangan di titik-titik strategis. Hasil kegiatan menunjukkan bahwa plang informasi yang terpasang telah membantu masyarakat mengenali fasilitas desa dengan lebih mudah, meningkatkan kesadaran terhadap pentingnya keterbukaan informasi, serta memperkuat citra desa sebagai wilayah yang lebih tertata.
Co-Authors Asharie, Asmawati Lesi Hertati, Lesi Pebriani, Nadila Putri, Aulia Nasya Rachmela, Annisa Bunga