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All Journal Daya Saing : Jurnal Ilmu Manajemen
Sari Hadi, Nofi Puspita
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Decision Sciences, Operations Research & Management Other

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PENGGUNAKAN FINTECH PADA MAHASISWA DI LEVEL PERGURUAN TINGGI: MENGUNGKAP PENGARUH KUALITAS PRODUK, PROMOSI DAN KUALITAS PELAYANAN TERHADAP MINAT BELI Baihaqi, Muhammad Iqbal; Sari Hadi, Nofi Puspita; Pradita, Fatmawati Putri
Jurnal Daya Saing Vol. 9 No. 3 (2023)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/dayasaing.v9i3.1476

Abstract

Abstract: This study aims to determine the effect of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay in university students in Bandung City. This study used Quantitative research methods with descriptive and verifiative analysis. The results of this study state that there is an influence of Product Quality, Promotion and Service Quality on Buying Interest in using Gopay. There is an influence of Product Quality on buying interest in using Gopay. There is an influence of Service Quality on purchase interest in using Gopay. Meanwhile, the Promotion does not affect buying interest in using Gopay
Co-Authors Baihaqi, Muhammad Iqbal Pradita, Fatmawati Putri