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All Journal Journal of Educational Management Research El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Rosseh, Akbar
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Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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Preferensi Pelanggan terhadap Pasar Online: Studi Kasus Marketplace Shopee Rosseh, Akbar; Pasaribu, Popy Novita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.782

Abstract

Then the charm of the Shopee Marketplace by using Google distribution from for 1 (one) week, the researcher obtained 97 respondents but those studied by researchers who were only included in the criteria for selecting Shopee products, then excluding 9 respondents who did not choose Shopee products, so only 88 respondents processed with SPSS Multiple regression, all variables remembered Y1, Y2, Y3 were tested one by one with the independent variables X1, X2, X3, X4, X5, X6, X7, so the categories related to the limbic map, the researcher took the three largest Shopee marketplace customer values ​​are family, success and discipline. The family frequency of 91.8% in one family shows that they tend to shop online because they save money without having to leave the house, the Shopee application has been widely available. Success Value 80.6% the value of branches or comments from customers because they will be taken into consideration when buying. Thus the limbic map type of Shopee marketplace based on Hausel's theory is in Discipline/control. Customer preferences seen from the side of affection are influenced by entertainment, personalization and domain name variables. Customer preferences seen from the side of cognition are influenced by the quality of information, usability and domain names. Meanwhile, customer preference based on conation is 54% interactivity, information quality and usability. Keyword: customers, online market, marketplace Shopee
Preferensi Pelanggan terhadap Pasar Online: Studi Kasus Marketplace Shopee Rosseh, Akbar; Pasaribu, Popy Novita
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 3 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i3.782

Abstract

Then the charm of the Shopee Marketplace by using Google distribution from for 1 (one) week, the researcher obtained 97 respondents but those studied by researchers who were only included in the criteria for selecting Shopee products, then excluding 9 respondents who did not choose Shopee products, so only 88 respondents processed with SPSS Multiple regression, all variables remembered Y1, Y2, Y3 were tested one by one with the independent variables X1, X2, X3, X4, X5, X6, X7, so the categories related to the limbic map, the researcher took the three largest Shopee marketplace customer values ​​are family, success and discipline. The family frequency of 91.8% in one family shows that they tend to shop online because they save money without having to leave the house, the Shopee application has been widely available. Success Value 80.6% the value of branches or comments from customers because they will be taken into consideration when buying. Thus the limbic map type of Shopee marketplace based on Hausel's theory is in Discipline/control. Customer preferences seen from the side of affection are influenced by entertainment, personalization and domain name variables. Customer preferences seen from the side of cognition are influenced by the quality of information, usability and domain names. Meanwhile, customer preference based on conation is 54% interactivity, information quality and usability. Keyword: customers, online market, marketplace Shopee
Exploring Organizational Growth Potential Through SWOT and Porter’s Five Forces: A Strategic Approach Rosseh, Akbar; Popy Novita Pasaribu; Shanty Iyssandra
Journal of Educational Management Research Vol. 4 No. 4 (2025)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v4i4.1226

Abstract

This study aims to analyze the potential and strategic development of an Islamic banking organization using the SWOT analysis and Porter’s Five Forces framework. Amid increasing competition in the Islamic banking sector, effective strategies are essential to expand market share, enhance service performance, and maintain competitiveness. The research was conducted at the organization’s head office using a descriptive qualitative approach, complemented by quantitative methods through IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) scoring, along with strategy mapping in the SWOT matrix. The results show an IFE score of 0.51 and an EFE score of 0.91, placing the organization in Quadrant I (Aggressive Strategy), indicating strong internal capabilities and effective utilization of external opportunities. Key strengths include a strong local reputation, competent human resources, and diverse Sharia-compliant savings products. However, weaknesses were found in limited digital innovation and uneven marketing reach. External opportunities include rising public awareness of Islamic finance, digital advancements, and supportive government regulations. Porter’s analysis revealed high bargaining power of buyers and suppliers, strong threat of substitutes, and intense competition in regions like Bogor. Recommended strategies include digital service enhancement, partnerships with educational and religious institutions, and public literacy campaigns on Islamic finance to drive sustainable growth.
Co-Authors Popy Novita Pasaribu Shanty Iyssandra