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All Journal Jurnal Dinamika Informatika (JDI) Journal of Comprehensive Science El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Amalia, Erika
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam Amalia, Erika
Journal of Comprehensive Science Vol. 2 No. 2 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i2.242

Abstract

Bertujuan untuk 1) Untuk menganalisis pelaksanaan Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, 2) Untuk menganalisis implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto. Masalah 1. Bagaimana implementasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto ? 2. Bagimana implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto ? Jenis penelitian yang digunakan pada penelitian ini yaitu penelitian kualitatif dengan pendekatan studi kasus dan teknik pengumpulan data yang digunakan yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Implementasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, yaitu 1) Perencanaan model multiliterasi dalam pembelajaran PAI di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto diantaranya: Pelatihan penyusunan perangkat pembelajaran dan Pengembangan muatan model multiliterasi 2) Pelaksanaan Model multiliterasi dalam pembelajaran PAI di SDN Rejosari Kabupaten Mojokerto diantaranya: Alokasi waktu pembelajaran 3 jam dengan mensisipkan literasi, Teknik pembelajaran bervariasi, dan 3) Evaluasi model multiliterasi dalam pembelajaran PAI: Tes sikap literasi, Tes tulis dan Tes psikomotorik. Dan Implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, yaitu 1) Menambah wawasan baru, 2) Pembelajaran lebih menyenangkan, 3) Interaksi anatar siswa lebih aktif, dan 4) Terjadi peningkatan prestasi akademik siswa.
Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
Implementasi CNN untuk Penerjemahan Bahasa melalui Pengenalan Citra Tulisan Tangan Syah, Firdiyan; Wahyu Ciptadi, Prahenusa; Elga Frinayanti, Anindya; Fitria Anggraini, Dinda; Amalia, Erika
Jurnal Dinamika Informatika Vol. 13 No. 2 (2024): Jurnal Dinamika Informatika Volume: 13 Nomer: 2
Publisher : Program Studi Informatika Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/jdi.v13i2.510

Abstract

Penelitian ini mengeksplorasi penerapan Convolutional Neural Networks (CNN) dalam pengenalan citra tulisan tangan untuk tujuan penerjemahan bahasa. Dengan meningkatnya kebutuhan untuk mendigitalkan dokumen, sistem pengenalan karakter tulisan tangan (HTR) menjadi sangat penting. Dalam penelitian ini, CNN digunakan untuk mengonversi gambar tulisan tangan menjadi teks digital dengan tingkat akurasi yang tinggi, mengatasi tantangan yang muncul akibat variasi gaya tulisan. Metode yang diterapkan mencakup pengumpulan data, pra-pemrosesan citra, implementasi CNN, dan penerjemahan menggunakan Natural Language Processing (NLP). Hasil penelitian menunjukkan bahwa model CNN yang dikembangkan mencapai akurasi pelatihan sebesar 94,73% dan akurasi pengujian sebesar 90,53%. Temuan ini menunjukkan potensi signifikan dalam meningkatkan efisiensi dan akurasi proses penerjemahan tulisan tangan ke dalam teks digital. Penelitian ini juga mencatat kemajuan terkini dalam pengenalan teks tulisan tangan, termasuk pengenalan karakter secara real-time dan aplikasi spesifik untuk bahasa tertentu, yang menunjukkan relevansi dan aplikasi luas dari teknologi ini.
Co-Authors Dedi Iskamto Elga Frinayanti, Anindya Fitria Anggraini, Dinda Syah, Firdiyan Wahyu Ciptadi, Prahenusa