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All Journal Journal of Comprehensive Science El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Journal of Ekonomics, Finance, and Management Studies
Amalia, Erika
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Religion Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam Amalia, Erika
Journal of Comprehensive Science Vol. 2 No. 2 (2023): Journal of Comprehensive Science (JCS)
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jcs.v2i2.242

Abstract

Bertujuan untuk 1) Untuk menganalisis pelaksanaan Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, 2) Untuk menganalisis implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto. Masalah 1. Bagaimana implementasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto ? 2. Bagimana implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto ? Jenis penelitian yang digunakan pada penelitian ini yaitu penelitian kualitatif dengan pendekatan studi kasus dan teknik pengumpulan data yang digunakan yaitu observasi, wawancara dan dokumentasi. Hasil penelitian menunjukkan bahwa Implementasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, yaitu 1) Perencanaan model multiliterasi dalam pembelajaran PAI di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto diantaranya: Pelatihan penyusunan perangkat pembelajaran dan Pengembangan muatan model multiliterasi 2) Pelaksanaan Model multiliterasi dalam pembelajaran PAI di SDN Rejosari Kabupaten Mojokerto diantaranya: Alokasi waktu pembelajaran 3 jam dengan mensisipkan literasi, Teknik pembelajaran bervariasi, dan 3) Evaluasi model multiliterasi dalam pembelajaran PAI: Tes sikap literasi, Tes tulis dan Tes psikomotorik. Dan Implikasi Model Multiliterasi dalam Pembelajaran Pendidikan Agama Islam di Sekolah Dasar Negeri Rejosari Kabupaten Mojokerto, yaitu 1) Menambah wawasan baru, 2) Pembelajaran lebih menyenangkan, 3) Interaksi anatar siswa lebih aktif, dan 4) Terjadi peningkatan prestasi akademik siswa.
Pengaruh Electronic Word of Mouth (E-Wom) Melalui Media Sosial Terhadap Minat Beli pada Produk Kosmetik Maybelline Dedi Iskamto; Amalia, Erika
El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam Vol. 5 No. 12 (2024): El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmal.v5i12.5085

Abstract

Advancements in information technology and the internet have transformed how people communicate and share information. E-WOM. Maybelline is one of the most popular and recognizable cosmetic brands, as seen by its #1 sales ranking in Indonesia. This study aims to determine the effectiveness of Maybelline's e-WOM strategy on social media influences consumers' intentions to make purchases. This is inspired by the occurrence and corroborating data showing, although Maybelline has the highest sales proportion of any cosmetic brand in Indonesia, that percentage has been declining year. Furthermore, this research aims to determine the relationship and effect of each element, including information quality, quantity, reliability, usefulness, adoption information, and purchase intention. This study employs a quantitative methodology. Data were gathered through a questionnaire and analyzed using structural equation modeling (SEM) with SmartPLS software. The findings show that information usefulness is positively and significantly impacted by information quantity, quality, and credibility. Adoption of information is positively and significantly impacted by information quality, quantity, reliability, and usefulness. Information adoption has a positive and significant effect on purchase intention. In order to forecast information uptake, this study advises adding more factors related to information quality, quantity, and trustworthiness. Furthermore, the same concept may be applied by future researchers to more niche social media networks.
Co-Authors Dedi Iskamto