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All Journal Al-Kharaj: Journal of Islamic Economic and Business Jurnal Signaling
Ramadan, Muhammad Fajar
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALISIS PENGARUH BRAND CHARACTERISTIC DAN EMOTIONAL BRANDING TERHADAP KEPUTUSAN PEMBELIAN DI PENTOL NONA BENGKULU Ramadan, Muhammad Fajar; Hidayati, Arifah; Lakoni, Idham
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1725

Abstract

To find out how much influence physical evidence has on impulse buying. To find out the influence of brand characteristics on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of emotional branding on purchasing decisions at Pentol Nona Bengkulu, to find out the influence of brand characteristics and emotional branding on purchasing decisions at Pentol Nona Bengkulu. This research method is exploratory. Exploratory research, or also called exploratory research, is a research approach that aims to find information about a topic/problem that is not yet fully understood by a researcher. Exploratory research does not require a specific hypothesis or theory. The researcher only prepared several questions as a guide to obtain primary data in the form of information, information, as the initial data needed. Based on the results, there is an influence of brand characteristic (X1) on the purchasing decision (Y) of Nona Pentol with a value of tsig α (0.000 0.05) and the value of tcount ttable (5.749 1.65882) thus Ho is rejected and Ha is accepted. From the significance value obtained, variable X1 has a positive effect on purchasing decisions (Y). There is an influence of emotional branding (X2) on the purchase decision (Y) of Pentol Nona with a value of tsig α (0.000 0.05) and a value of tcount ttable (4.346 1.65882), thus Ho is rejected and Ha is accepted. From the significance value obtained, the variable X2 has a positive effect on purchasing decisions (Y). The value of Fsig α 0.05 and Fcount F table (9.4873.08) so it can be concluded that together the independent variables have a positive effect on the dependent variable.
Form Of Implementation Of Good Corporate Govarnance Principles At Laznas Wahdah Inspiration Ramadan, Muhammad Fajar; Busyairi, Ahmad; Sirajuddin, Sirajuddin; Kara, Muslimin; Anwar, Nurfiah; Muin, Rahmawati; Katman, Muhammad Nasri
Al-Kharaj: Journal of Islamic Economic and Business Vol. 6 No. 1 (2024): All articles in this issue include authors from 5 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v6i1.4972

Abstract

The country with the largest Muslim population makes Indonesia have a large zakat potential, namely 233 trillion, but this large potential is inversely proportional to what has been collected, namely only 1% of the potential or 10 trillion. The implementation of GCG is considered to be one solution to increase the realization of zakat. the. Wahdah Inspirasi Zakat (WIZ) is a Laznas that shows collection performance that has increased significantly, which is the basis for the author to conduct research to find out what form of GCG implementation in WIZ Makassar City is based on guidelines.good governance published by the National Committee for Governance Policy (KNKG). This research is qualitative with a phenomenological approach. The results of the research show that WIZ has implemented GCG well in accordance with the provisions issued by the National Committee for Governance Policy (KNKG), but at the point of transparency there is one indicator that has not been fulfilled optimally, namely the absence of detailed financial reports on the internet network so that This means that the principle of transparency is not perfectly implemented, but this is fine because it is not required according to Law No. 23 of 2011 but only requires periodic reporting to the government, in this case Baznas and the Ministry of Religion
Co-Authors Ahmad Busyairi, Ahmad Anwar, Nurfiah Hidayati, Arifah Idham Lakoni Katman, Muhammad Nasri Muin, Rahmawati Muslimin Kara Sirajuddin Sirajuddin