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Hidayati, Arifah
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HEDONIC VALUE, PENGALAMAN BERBELANJA, TERHADAP MINAT BELI SITUS SHOPEE DENGAN TRUST SEBAGAI VARIABEL INTERVENING Lakoni, Idham; Hidayati, Arifah
Creative Research Management Journal Vol 5 No 1 (2022): June
Publisher : Universitas Prof. Dr. Hazairin SH

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32663/crmj.v5i1.2263

Abstract

The proliferation of internet use has created a new phenomenon of consumer behavior,consumer attention has been diverted to online purchases. Increasing confidence in thetechnology and online payment sector is leading to changes in consumer behavior, away fromtraditional methods. This trend has shown that online shopping has a lot of potential as wellas benefits for consumers and businesses around the world. The purpose of this study was toanalyze hedonic value, shopping experience, on the interest in shopping on shopee sites withtrust as an intervening variable in the city of Bengkulu. This research will be conducted bydistributing 100 questionnaires to students in Bengkulu City as respondents who have madetransactions on the site. shopee. The analysis that will be used is quantitative analysistechniques with path analysis methods (path analysis) with processing using SmartPLS.
MARKETING ANALYTICS IN THE ERA OF DIGITAL-BASED MARKETING STRATEGY Hidayati, Arifah; Susanti, Evi; Jamalong, Ahmad; Ginting, Dafid; Suwanto, Witri; Arifin, Ardian
Jurnal Ilmiah Ilmu Terapan Universitas Jambi Vol. 8 No. 1 (2024): Volume 8, Nomor 1, June 2024
Publisher : LPPM Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jiituj.v8i1.31908

Abstract

This groundbreaking study delves into the intricate realm of digital marketing analysis, which entails the systematic collection and scrutiny of data pertaining to digital marketing endeavors. With a novel focus on elucidating the economic ramifications of digital marketing on sales augmentation, the research employs an innovative approach. Leveraging an exhaustive literature review drawn from national and international journals, the study illuminates the transformative impact of digital marketing, particularly in the context of burgeoning online markets. Employing the PRISMA methodological framework, researchers meticulously navigated through the identification, screening, feasibility, and finalization phases to distill a comprehensive understanding of the topic's scope. With a laser focus on "Marketing Analytics," the study hones in on publications resonating with this thematic emphasis, culminating in the identification of 330 pertinent publications devoid of duplicates. Delving deeper into the findings, the study unveils a notable surge in sales success amidst the Covid-19 era, underscoring the pivotal role of digital marketing in navigating unprecedented market dynamics. Furthermore, the research uncovers a nuanced interplay between various elements of the e-marketing mix e-product, e-price, and e-promotion and their influence on e-trust, offering valuable insights into consumer behavior in digital marketplaces. As the study draws to a close, it advocates for a visionary paradigm shift in digital marketing strategies, emphasizing the imperative of enhancing customer engagement and trust-building initiatives. Ultimately, the research underscores the indispensability of digital marketing in contemporary business landscapes, reaffirming its efficacy in fostering consumer engagement, driving sales, and nurturing enduring brand-consumer relationships.
PENGARUH BRAND EXPERIENCE, FITUR, KUALITAS PELAYANAN TERHADAP KEPUASAN KONSUMEN PADA PENGGUNA APLIKASI GRAB DI KOTA BENGKULU Restu, Muhammad; Hidayati, Arifah; Safrianti, Sintia
Ekonomi & Bisnis Vol 22 No 2 (2023): Jurnal Ekonomi & Bisnis Desember 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i2.5853

Abstract

study aims determine effect of brandexperience, features and servicequality on consumer satis factionin Grabapplication users inBengkulu City. quantitative descriptiveresearch. The population this study usersGrab application inthe city ofBengkulu with sample sizeof 150 respondents using non-probability samplingtechnique. The analysis used SPSSversion 25. The results showed that (1) BrandExperience had a significanteffect on ConsumerSatisfaction using the GrabApplication inBengkulu City (2) Ease had a significant effect Consumer Satisfaction the GrabApplication inBengkulu City (3) ) ServiceQuality has a significant effect ConsumerSatisfaction the Application on Grab inbengkulu City (4) The Effect of BrandExperience, Features, ServiceQuality, significant effect on ConsumerSatisfaction the ApplicationGrab inBengkulu City.
Pengaruh Beban Kerja,Lingkungan Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan PT .Tirtakencana Juliani, Enti; Hidayati, Arifah; ., Fauzan
Ekonomi & Bisnis Vol 22 No 2 (2023): Jurnal Ekonomi & Bisnis Desember 2023
Publisher : Politeknik Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32722/eb.v22i2.5874

Abstract

Penelitian ini bertujuan untukmengetahui seberapa besarnya pengaruh BebanKerja,LingkunganKerja Dan DisiplinKerja Terhadap KinerjaKaryawan DiPT. Tirtakencana. populasi dalampenelitian ini 35 karyawan. sampel penelitian ini 35karyawan, teknik pengambilansampel digunakan ialah tekniktotal sampling, metode analisispenelitian ini metodekuantitatif dengan menggunakan alatanalisis regresi linierberganda, korelasiberganda, determinasi, uji t dan uji f yang diolah denganmenggunakan software, IBMSPSS 16 Dari hasilpenelitian dapat disimpulkan bahwa secaraparsial, bebankerja tidak berpengaruh terhadap kinerjakaryawan, lingkungamkerja berpengaruh terhadap kinerjakaryawan dan disiplinkerja tidak berpengaruh terhadap kinerjakaryawan, secara simultan, BebanKerja,Lingkungan Kerja Dan DisiplinKerja berpengaruh terhadap kinerjakaryawan diPT, Tirtakencana.
Pengaruh Influencer Marketing , Service Features , dan Live Streaming Terhadap Keputusan Pembelian Skincare Skintific Pada Tiktok Shop Dengan Costumer Review Sebagai Variabel Moderasi Susetio, Alvin; Hidayati, Arifah; Safrianti, Sintia
IKRAITH-EKONOMIKA Vol. 8 No. 2 (2025): IKRAITH-EKONOMIKA Vol 8 No 2 Juli 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Revolusi digital telah mendorong pergeseran perilaku konsumen ke arah belanja daring melalui platform e-commerce berbasis media sosial, seperti TikTok Shop. Penelitian ini bertujuan untuk menganalisis pengaruh influencer marketing, service features, dan live streaming terhadap keputusan pembelian skincare Skintific pada TikTok Shop, dengan customer review sebagai variabel moderasi. Metode penelitian ini adalah kuantitatif dengan penyebaran kuesioner kepada 100 mahasiswa di Kota Bengkulu. Teknik analisis menggunakan Structural Equation Model-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa influencer marketing, service features, dan live streaming berpengaruh signifikan terhadap keputusan pembelian. Selain itu, customer review tidak memoderasi pengaruh ketiga variabel tersebut yang hasilnya tidak signifikan. Temuan ini diharapkan dapat memberikan kontribusi bagi pengembangan strategi digital marketing di era e-commerce
Pengaruh Recruitment Strategy, Selection Proses, Dan Onboarding Program Terhadap Employee Performance Hotel Madeline Kota Bengkulu Putri, Sarah Sephia; Hidayati, Arifah; Waliamin, Janusi
Jurnal Multidisiplin Dehasen (MUDE) Vol 4 No 3 (2025): Juli
Publisher : LPPJPHKI Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/mude.v4i3.8829

Abstract

This study aims to determine the influence between X1 (Recruitment Strategy), X2 (Selection Process), X3 (Onboarding Program) on Y (Employee Performance). This study is explanatory research to determine the influence between independent variables and dependent variables. The sample in this study amounted to 34 people, taken using the Total Sampling technique. where the entire population became the research sample. Data collection using a questionnaire. The analysis technique used to see whether or not there is an influence is the Hypothesis test (t Test and F Test) to see the magnitude of the influence the researcher used the Correlation Test. The results of this study are: Recruitment Strategy has a significant effect on Employee Performance with a fairly strong degree of relationship, Selection Process has a significant effect on Employee Performance with a low degree of relationship, Onboarding Program has a significant effect on Employee Performance with a fairly strong degree of relationship and the results of the F test between the Recruitment Strategy, Selection Process and Onboarding Program variables have a significant effect on Y Employee Performance
PENGARUH SERVANT LEADERSHIP, HUMAN CAPITAL MANAGEMENT, DAN PENGEMBANGAN SDM TERHADAP KINERJA ANGGOTA DI POLRES LEBONG Rahayu, Rani; Hidayati, Arifah; Waliamin, Janusi
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 3 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i3.1982

Abstract

This study aims to evaluate the influence of servant leadership, human capital management, and human resource development on the performance of members at the Lebong Police Department. The research employed a quantitative method with a population of 206 members, while the sample size was determined using the Slovin formula, resulting in 108 respondents. Data were collected through questionnaires, with primary data serving as the main source. The data were analyzed using multiple linear regression, including regression coefficient test, t-test, and F-test. The results showed that the coefficient of determination (R Square) was 81.4%, indicating that variations in members’ performance can be explained by servant leadership, human capital management, and human resource development. The F-test revealed that the regression model was significant simultaneously. The t-test results indicated that servant leadership had a negative and significant effect on performance, while HCM and human resource development had a positive and significant effect on members’ performance. The conclusion of this study is that human capital management and human resource development are the key factors in improving members’ performance, whereas servant leadership exerts a negative effect on the performance of members at the Lebong Police Department
The Effect Of Influencer Credibility, Persuasive Communication Ability, Disclosure Of Sponsorsip And Brand Awareness On The Purchase Decision Of Skintific Skincare Products On The Shopee Platform In Bengkulu City Ambarwati, Ambarwati; Hidayati, Arifah; Safrianti, Sintia
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14444

Abstract

The purpose of this study is to determine how much influence Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness have on Purchasing Decisions for Skintific Skincare Products Shopee Platform in Bengkulu City. The method in this study is quantitative research. The sampling technique is purposive sampling. the data comes from the distribution of questionnaires (Google Form) which will be distributed online to consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City. The population of this study is consumers who have purchased Skintific Skincare Products Shopee Platform in Bengkulu City, researchers used the hair formula where 24 indicators x 5 = 120 respondents. This study uses a Likert scale, with SPSS 25 tools. The results of this study are; (1) Influencer credibility has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (2) Persuasive Communication Skills have a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City, (3) Disclosure of Sponsorship has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City (4) Brand Awareness has a significant effect on purchasing decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City and (5) There is a simultaneous influence of the variables Influencer Credibility, Persuasive Communication Skills, Disclosure of Sponsorship and Brand Awareness on Purchasing Decisions for Skintific Skincare Products on the Shopee Platform in Bengkulu City.
Pengaruh Pemanfaatan Instagram Sebagai Social Media Marketing dalam Membangun Brand Awareness : Studi Kasus Pada Akun @Pempek.lola8 Kota Bengkulu Nurjanie, Ahmad Yoga; Syofian, Syofian; Hidayati, Arifah
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 2 (2025): Oktober: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i2.5882

Abstract

The purpose of this study was to determine how much influence the influence of Profile, New Feed and Homepage on consumer visits on pempek.lola8 Bengkulu city. The method in this research is quantitative research. The sampling technique is purposive sampling. In this study the data comes from distributing questionnaires (Google Form) which will be distributed online to consumers who have purchased pempek lola. The population of this study are consumers who have purchased pempek lola, researchers use the hair formula where 19 indicators x 5 = 95 respondents. The results of this study are; (1) Profile partially affects consumer visits to pempek.lola8 city of bengkulu, (2) New Feed partially affects consumer visits to “pempek.lola8 city of bengkulu (3) Homepage partially affects consumer visits to pempek.lola8 city of bengkulu (4) Profile, New Feed and Homepage on consumer visits to pempek.lola8 city of bengkulu simultaneous influence.
CUSTOMER SATISFACTION ANALYSIS WITH SERVICE QUALITY METHOD AT ALDO PHOTOGRAPHY BENGKULU CITY Syaputra, Rivaldo Yogi; Syofian, Syofian; Hidayati, Arifah
Jurnal Signaling Vol 13, No 2 (2024): Jurnal Signaling
Publisher : STMIK Pringsewu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56327/signaling.v13i2.1722

Abstract

Service is one of the factors that determine customer satisfaction. customer satisfaction. Servqual which is the basis for measuring service quality consists of of Tangible, Realibility, responsiveness, Assurance and Empathy. This study aims to determine the effect of Tangible, Realibility, Responsiveness, Assurance and Empathy on Aldo customer satisfaction. Photography partially and simultaneously.This research is quantitative research associative research, with the population being Aldo Photography customers. The number of research samples is 170 samples where the sample determination uses purposive sampling method with sample criteria are Aldo Photography customers starting from 2020-2024. The type of data used is survey data by distributing questionnaires to respondents using Google form and analyzed using multiple linear regression analysis and multiple correlation. analysis and multiple correlation. The research results are 1) Tangibility has a significant influence on customer satisfaction of Aldo Photography Bengkulu City; 2) Reliability has a significant influence on customer satisfaction customer satisfaction of Aldo Photography Bengkulu City Bengkulu; 3) Responsiveness has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 4) Assurance has a significant influence on customer satisfaction Aldo Photography Bengkulu City; 5) Empathy has a significant effect on customer satisfaction of Aldo Photography Bengkulu City; and 6) Tangibles, reliability, responsiveness, assurance and empathy simultaneously have a significant effect on customer satisfaction of Aldo Photography Bengkulu City. Bengkulu City.
Co-Authors Ahmad Jamalong, Ahmad Ambarwati Arifin, Ardian Evi Susanti Fauzan . Ginting, Dafid Idham Lakoni Janusi Waliamin Juliani, Enti Lutfia, Anisya Lutfia Nurjanie, Ahmad Yoga Putri, Sarah Sephia Ramadan, Muhammad Fajar Rani Rahayu, Rani Restu, Muhammad Sintia Safrianti Sipahutar, Mia Aprianita Susetio, Alvin Suwanto, Witri Syaputra, Rivaldo Yogi Syofian, Syofian