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Aurora, Laurencya
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Digital Literacy Acceleration Workshop and Mentoring for MSMEs in Kedinding Urban Village, Surabaya Novianti, Rini; Sulistyowati, Eny; Aurora, Laurencya
Jurnal Abmas Negeri (JAGRI) Vol. 6 No. 1 (2025): Volume 6 Nomor 1 Juni 2025
Publisher : Sarana Ilmu Indonesia (salnesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36590/jagri.v6i1.1518

Abstract

Digital literacy acceleration workshop and mentoring are a form of community service from STIE IBMT lecturers to MSMEs partners. This program was carried out because digital literacy is a very important competency in the digital economy era. This community service program aimed to increase the skills of MSME partners in designing attractive packaging for their products and performing digital financial bookkeeping for their businesses. The implementation method began with a situation and needs analysis, preparation of materials (Canva and digital cash book tutorials), workshop, mentoring, and program evaluation. The program involved 28 MSME partners in Kedinding, Surabaya. It ran smoothly and successfully, as evidenced by the participants’ enthusiasm during interactive discussions and hands-on practice. Evaluation results showed an increase in participants’ digital literacy regarding packaging design and simple bookkeeping, from a pretest score of 53% to 81% in the posttest.
Co-Authors ENY SULISTYOWATI Rini Novianti