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All Journal VISA: Journal of Vision and Ideas As-Syirkah: Islamic Economic & Financial Journal
As-Singkily, Herdi
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Media Sosial Sebagai Sarana Penunjang Pemasaran Serta Promosi pada UMKM Toko Busana Rambe, Riswan; As-Singkily, Herdi; Auliadi, Rusdi
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 2 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/ev08qw85

Abstract

Technology tools in this day and age has a lot of positive effects or impacts to opportunities in making it easier for humans to find and provide various sources of information, one of which is included in this case is social media such as Facebook, Instagram. In this social media can do marketing products through various up-to-date online websites, in social media is a supporting tool for promoting goods and products in umkm to date. nowadays. The research conducted intends to find out that this social media is one of the supporting tools for marketing fashion store products. In managing and promoting fashion store products owned by Mrs. Jannah using social media applications, one of which is often used is faceboook and Instagram, besides that Mrs. Jannah often uses the Facebook application as the main means of promoting goods and products, because mothers or the surrounding environment use the application more often than other applications. use the application than other applications. This research using a qualitative research method with a descriptive approach, with this means that researchers have conducted interviews to conduct and analyze data that can be used by researchers to support research. analyze data that can be used by researchers in supporting effective, accurate and effective research , hat is effective, accurate and effective.  
Manajemen Media Dakwah pada Era Globalisasi serta Tantangannya Efendi, Erwan; Ilmi Nasution, Habib; As-singkily, Herdi
VISA: Journal of Vision and Ideas Vol. 4 No. 1 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i1.551

Abstract

Da'wah media is a tool used as an intermediary in achieving the goals of da'wah. In conveying messages to recipients by utilizing media to achieve success, the choice of media used is very important. Progress in communication media in recent years has shown significant changes. Because there are many media that are used to convey messages to support da'wah activities, it is one of the effective and efficient ways of conveying Islamic values ​​to the public. Communication media can be interpreted as meaning that all media and objects can be used as communication media for the success of da'wah. Therefore, it is impossible for da'wah to be successful without the media to help make it a success. The more you master the use of media in the implementation of da'wah, the more it will lead to success and success in the implementation of da'wah.
Co-Authors Auliadi, Rusdi Erwan Efendi Ilmi Nasution, Habib Rambe, Riswan