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All Journal As-Syirkah: Islamic Economic & Financial Journal
Putri, Salwa Maulidina
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Konstruksi Pesan Rekomendasi Produk Kecantikan oleh Nigita Ulfa melalui TikTok @nigitaulfa Putri, Salwa Maulidina; Delima, Isniyunisyafna Diah; Mirza, Mochammad
As-Syirkah: Islamic Economic & Financial Journal Vol. 3 No. 4 (2024): As-Syirkah: Islamic Economic & Financial Journal 
Publisher : Ikatan Da'i Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56672/hxmpdc81

Abstract

The research focuses on the construction of a beauty product recommendation message conducted by Nigita Ulfa through TikTok account @nigitaulfa. This research uses descriptive qualitative methods with a constructivist paradigm to understand how messages are constructed and delivered to the audience. The results show that Nigita Ulfa has a significant influence in shaping the audience's perception of the beauty product she recommends, which in turn increases confidence and inspiration among her followers. Nigita Ulfa uses the participatory culture theory model proposed by Henry Jenkins, which covers four major stages in audience participation: affiliation, expression, collaboration, and circulation. Through this approach, Nigita Ulfa managed to build an active and engaged community, which not only received the message but also participated in its dissemination, thus strengthening its influence in recommending beauty products.  
Co-Authors Delima, Isniyunisyafna Diah Mochammad Mirza