Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Ni Putu Evi Wijayanti
Unknown Affiliation
Humanities Decision Sciences, Operations Research & Management Environmental Science Languange, Linguistic, Communication & Media Other

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Influence of Brand Awareness and Brand Image on Customer Loyalty in Purchasing Domestic & International Flight Tickets: Case Study on Antavaya Bali I Gede Agus Sukertha Yasa; Ni Putu Evi Wijayanti
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 5, No 2 August (2023)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v5i2.244

Abstract

Brand awareness and brand image are essential for the business world because they can attract and make customers want to buy and use products or services owned by a company in maintaining and increasing customer loyalty. This research was conducted at Limited Company (Perseroan Terbatas/PT) of Anta Express Tour & Travel Service Branch Office Bali (Antavaya Bali), with the problems that occur, namely the price of flight tickets which are increasingly expensive during the pandemic to endemic. Still, the interest in traveling by plane is very high. This study aims to analyze the effect of brand awareness and brand image on customer loyalty at Antavaya Bali, which is analyzed using the Statistical Program for Social Science (SPSS), the type of data needed by researchers using quantitative data types. The sample used in this study was customers who purchased domestic and international flight tickets at Antavaya Bali, with questionnaires distributed to 397 respondents who were the research sample at Antavaya Bali. The sampling technique is non-probability sampling with a purposive sampling approach. The results of this study indicate that brand awareness and brand image simultaneously have a positive and significant effect on customer loyalty at Antavaya Bali.
Voluntourism: Motivations of Gen Z Participants in Bali Ni Putu Evi Wijayanti; Ni Komang Anggy Septiani; Putu Ayu Aryasih; Laras Ayu Esty Nariswari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.295

Abstract

Voluntourism is becoming increasingly popular among Generation Z (Gen Z) in Indonesia. This study examines the motivations of Gen Z volunteer tourists who participate in voluntourism activities in Bali. This study used a qualitative descriptive approach. The informants comprised twenty-six Gen Z tourists in Indonesia, all selected through non-probability and snowball sampling. The result shows that Gen Z tourists are motivated by push and pull factors, including helping others, gaining new experiences, meeting new friends, personal development and growth, cultural interest, visiting Bali, and personal interest in specific volunteering activities. This study provides an in-depth insight into how Gen Z views voluntourism as a means to explore exotic destinations such as Bali and as an opportunity to contribute to the local community positively. The implications of these findings can provide valuable guidance for the tourism industry and volunteer organizations to develop more relevant and meaningful voluntourism programs for Gen Z.
Co-Authors I Gede Agus Sukertha Yasa Laras Ayu Esty Nariswari Ni Komang Anggy Septiani Putu Ayu Aryasih