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All Journal TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Pusaka : Journal of Tourism, Hospitality, Travel and Business Event
Putu Ayu Aryasih
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Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Mechanical Engineering Other

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Pelatihan Pengembangan Desa Wisata Melalui Digitalisasi Dan Inovasi Produk Wisata Di Desa Sibetan, Kabupaten Karangasem, Bali Putu Surya Laksana Rahjasa; Putu Ayu Aryasih; Gede Ngurah Primanda S Rahadiarta
TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat Vol. 4 No. 2 (2024): TEKIBA : Jurnal Teknologi dan Pengabdian Masyarakat
Publisher : Fakultas Teknik, Universitas PGRI Banyuwangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36526/tekiba.v4i2.4475

Abstract

Sibetan Village in Karangasem Regency, Bali, has great tourism potential but has not been optimally utilized due to a lack of digitalization and tourism product innovation. This article is the result of community service activities aimed at enhancing the digitalization skills and tourism product innovation of the Sibetan Village community. The training included the use of digital technology in the promotion and management of tourist destinations, as well as the development of unique and sustainable tourism products. The method of implementation consisted of lectures, discussions, and practical sessions. The results showed an improvement in participants' understanding and skills in using digital media for promotion and managing tourism products. Participants also began developing new tourism packages, such as the Bali salak agro-tourism, with more innovative and sustainable approaches. Participant satisfaction with the program was very high, with an average score above 3.8 out of 4 on various evaluation indicators. In conclusion, this program successfully empowered the community to utilize digital technology and tourism product innovation to increase tourism appeal and the economic welfare of the community. Follow-up activities involving intensive mentoring are proposed to optimize the results of the training.
Voluntourism: Motivations of Gen Z Participants in Bali Ni Putu Evi Wijayanti; Ni Komang Anggy Septiani; Putu Ayu Aryasih; Laras Ayu Esty Nariswari
Pusaka : Journal of Tourism, Hospitality, Travel and Business Event Vol. 6, No 1 February (2024)
Publisher : Politeknik Pariwisata Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/pusaka.v6i1.295

Abstract

Voluntourism is becoming increasingly popular among Generation Z (Gen Z) in Indonesia. This study examines the motivations of Gen Z volunteer tourists who participate in voluntourism activities in Bali. This study used a qualitative descriptive approach. The informants comprised twenty-six Gen Z tourists in Indonesia, all selected through non-probability and snowball sampling. The result shows that Gen Z tourists are motivated by push and pull factors, including helping others, gaining new experiences, meeting new friends, personal development and growth, cultural interest, visiting Bali, and personal interest in specific volunteering activities. This study provides an in-depth insight into how Gen Z views voluntourism as a means to explore exotic destinations such as Bali and as an opportunity to contribute to the local community positively. The implications of these findings can provide valuable guidance for the tourism industry and volunteer organizations to develop more relevant and meaningful voluntourism programs for Gen Z.
Co-Authors I Gede Ngurah Primanda S Rahadiarta Laras Ayu Esty Nariswari Ni Komang Anggy Septiani Ni Putu Evi Wijayanti Putu Surya Laksana Rahjasa