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All Journal Jurnal Bisnis, Manajemen, dan Ekonomi Robust: Research of Business and Economics Studies
Nurhafiyanisa, Nurhafiyanisa
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Religion Humanities Economics, Econometrics & Finance Social Sciences

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Okun’s Law: Analisis Tingkat Pengangguran Terbuka Kabupaten Banjar Ditinjau dari Perspektif Laju Pertumbuhan Ekonomi Rafli, Muhammad Raihan; Nurhafiyanisa, Nurhafiyanisa; Syafa, Mona Khairida; Aisyah, Lisda
Jurnal Bisnis, Manajemen, dan Ekonomi Vol. 5 No. 1 (2024): Jurnal Bisnis, Manajemen dan Ekonomi
Publisher : Training & Research Institute - Jeramba Ilmu Sukses

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47747/jbme.v5i1.1595

Abstract

Unemployment is one of the main problems that is very influential and is also affected by several factors that are interrelated with each other and have a close relationship with the unemployment rate; this is because the working population contributes to the production of goods and services. Based on data obtained from the Central Bureau of Statistics, it was found that in the 2018-2021 period, there was a positive relationship between economic growth and open unemployment, and there were doubts due to the rejection of previous research results, so it is possible to analyze the level of open unemployment in Banjar Regency in terms of the rate of economic growth in 2017-2022 using the Okun's Law theory approach. This research uses a quantitative method with time series analysis using simple linear regression analysis to obtain Okun's coefficient. The results found that economic growth has no significant negative effect on the unemployment rate. In addition, the insignificant value of Okun's coefficient indicates a negatively unresponsive unemployment rate in Kabupaten Banjar, and there is an insignificant negative relationship between economic growth and the open unemployment rate. Therefore, Okun's law theory is proven not to apply in the economy of Kabupaten Banjar.
Analysis Of Business Feasibility In Terms Of Market And Marketing Aspects Of The Aman Sasirangan Business Nurhafiyanisa, Nurhafiyanisa
Robust: Research of Business and Economics Studies Vol. 4 No. 1 (2024): April 2024
Publisher : IAIN Kendari

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31332/robust.v4i1.8627

Abstract

Each tribe has various unique characteristics and customs, such as variations on themes, costumes, and traditional handwork. For example, one of the very unique and unusual arts in South Kalimantan is sasirangan fabric. One example of this is the Aman Sasirangan business, which produces sasirangan fabrics. The purpose of this study is to understand and see whether the Aman Sasirangan business deserves to be said to be an udaha, in terms of market and marketing aspects. One type of research conducted is descriptive research. Data analysis techniques include market and marketing analysis. The subject matter of this research can include market and marketing analysis. The research findings show that Aman Sasirangan can be predicted to be viable when a thorough analysis of the business research is conducted. This is related to market and sales trends that include product development, sales growth in the surrounding area, promotional activities and price phase adjustments such as the use of creative advertising, social media, and cooperation with local communities, which can have a positive impact on business potential.
Co-Authors Aisyah, Lisda Rafli, Muhammad Raihan Syafa, Mona Khairida