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All Journal Socia : Jurnal Ilmu-Ilmu Sosial INFORMASI Jurnal Komunikasi Journal Communication Spectrum: Capturing New Perspectives in Communication Komunikator Journal of Tourism and Creativity International Journal of Communication and Society Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi MEDIAKOM : Jurnal Ilmu Komunikasi
Febriansyah Kulau
Universitas Al-Azhar Indonesia
Arts Humanities Computer Science & IT Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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ANALISIS RETORIKA VISUAL PADA KONTEN YOUTUBE KANAL SKINNYINDONESIAN24 DENGAN JUDUL “YOUTUBE LEBIH DARI TV” Syarifah Nur Aini; Bintan Auliya Qurrota A'yun; Eugenius Damar Pradipta; Awanis Akalili; Febriansyah Kulau
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol 18, No 1 (2021): Socia: Jurnal Ilmu-ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v18i1.40433

Abstract

Saat ini media semakin mengalami degradasi moral salah satunya yaitu praktik monopoli media dan monetisasi pada beberapa media social. YouTube merupakan media baru yang menjadi contoh dari praktik monopoli dan monetisasi media. Tujuan dari penelitian ini adalah untuk menganalisis dan mendeskripsikan pesan menggunakan retorika visual yang ditampilkan pada kanal YouTube milik SkinnyIndonesian24 dengan judul “YouTube Lebih dari TV”. Fokus pada penelitian ini adalah pesan yang disampaikan oleh youtubers SkinnyIndonesian24 melalui video yang dibuatnya dengan menggunakan retorika visual pada beberapa shot (visualisasi) dan juga audio . Teori yang digunakan dalam penelitian ini adalah Teori Retorika visual Sonja K. Foss dan menggunakan analisis segitiga retorik Hesford Bruggemann serta teknik sinematografi. Metode penelitian yang digunakan adalah metode kualitatif. Hasil penelitian ini adalah dalam setiap shot pada video “YouTube Lebih dari Tv” menarasikan adanya fenomena sosial mengenai monopoli media di YouTube. Dengan adanya penelitian ini diharapkan mampu memberikan informasi dan membuka wawasan pada masyarakat luas.
ANALISIS TEKNIK DIGITAL MARKETING PADA APLIKASI TIKTOK (Studi Kasus Akun TikTok @jogjafoodhunterofficial) Ryan Priatama; Ilham Hilal Ramadhan; Az- Zuhaida; Awanis Akalili; Febriansyah Kulau
SOCIA: Jurnal Ilmu-Ilmu Sosial Vol 18, No 1 (2021): Socia: Jurnal Ilmu-ilmu Sosial
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/socia.v18i1.40467

Abstract

Diunduh lebih dari 2 Miliyar per tiga bulan pertama di tahun 2020, menjadikan Tiktok sebagai salah satu platform digital marketing yang banyak digunakan masyarakat. Aplikasi Tiktok hadir di Indonesia banyak dimanfaatkan untuk berkreativitas hingga berbisnis oleh masyarakat. Salah satu akun Tiktok yang aktif dalam menggunakan aplikasi ini sebagai digital marketing adalah @jogjafoodhunterofficial dengan jumlah pengikutnya sebesar 549,7 ribu. Digital marketing merupakan penerapan teknologi digital untuk menciptkan saluran yang dapat berhubungan dengan konsumen potensial agar tujuan pelaku usaha dapat berjalan secara efektif. Tujuan penelitian ini adalah untuk mengetahui teknik digital marketing yang digunakan oleh akun Tiktok @jogjafoodhunterofficial. Metode penelitian yang digunakan adalah kualitatif dengan metodologi yang dipakai yakni studi kasus. Hasil penelitian yang peneliti dapatkan menunjukan bahwa akun Tiktok @jogjafoodhunterofficial menggunakan beberapa teknik digital marketing, yaitu iklan, story telling, komedi, diskon, testimoni, tagar, dan promo, serta ditemukan beberapa temuan teknik baru yang belum ada di penelitian terdahulu seperti audio musik, feedback, dan cashback. Manfaat penelitian ini adalah untuk menambah wawasan dan penegatahuan serta memberi informasi dan alternatif digital marketing melalui aplikasi Tiktok.
Utilizing YouTube for The Local Film Culture Expansion Dyna Herlina Suwarto; Firly Annisa; Febriansyah Kulau
Komunikator Vol 15, No 2 (2023)
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/jkm.19229

Abstract

This article explore the role of YouTube in developing local film culture. The Covid-19 pandemic has disrupted various local short film festivals and screenings. Local filmmakers are trying to find alternative channels to show their short films via YouTube. Using the media industries studies perspective, this research offers two cases, Tilik and Loz Jogjakartoz, to study the role of YouTube for local film the promotion and distribution. Based on in-depth interviews, Ravacana Films and Kebon Ijo Studio implement specific strategies such as film upload timing, social media promotion and audience attention management so that their films trend on YouTube. This research reveals that YouTube can play an important role in connecting local filmmakers with audiences and the national film industry.
MEMBEDAH DIGITAL CULTURE: STUDI PADA PRODUKTIVITAS DAN PARTISIPASI SHIPPER FANS K-POP Akalili, Awanis; Kulau, Febriansyah; Aini, Syarifah Nur
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol. 9 No. 2 (2024): Edisi April
Publisher : Laboratorium Ilmu Komunikasi Fisip UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52423/jikuho.v9i2.204

Abstract

Tulisan ini berimplikasi pada studi penggemar digital sekaligus bagaimana membongkar keterlibatan mereka di media dengan Melihat sisi lain dari fandom K-Pop Selain mengonsumsi teks media, fans K-Pop juga terlibat aktif dalam jejaring komunitas virtual. Penelitian ini menyajikan analisis teoritis bentuk productivity dan participation yang dipopulerkan oleh John Fiske pada shipper fans EXO. Dengan menggunakan metode wawancara mendalam terhadap tiga informan dengan nama virtual Sweetwind, Hunnie dan Windeer, peneliti menganalisa shipper fans EXO menerapkan teori productivity dan participation John Fiske dalam sudut pandang yang berbeda-beda. Wawancara tersebut didukung dengan observasi pada sumber data sekunder pada produk-produk dari fans. Pada bentuk semiotic productivity misalnya, shipper fans EXO memaknai setiap pasangan yang mereka idolakan di dalam EXO sebagai kebahagiaan virtual. Kedekatan intim laki-laki dan laki-laki yang ditampilkan pada pasangan-pasangan EXO seperti ChanBaek (CHANYEOL x BAEKHYUN), HunHan (SEHUN x LUHAN) dan KaiSoo (KAI x KYUNGSOO) dimaknai sebagai bentuk alternatif baru dalam sebuah hubungan. Kemudian pada konsep enunciative productivity, ditemukan istilah-istilah yang hanya dipahami oleh sesama penggemar EXO terutama bagi tipikal shipper fans seperti diksi yadong, ff 18+, fujo, seme, uke. Selanjutnya, peneliti juga melihat bentuk textual productivity yang dilakukan shipper fans EXO seperti aktif menulis fan fiction, mengedit foto, membentuk dan mengelola fandom shipper
Becoming a Woman: Transwomen's Digital Activism Against the Hegemony of Heteronormative Narratives Through Self-Representation Kulau, Febriansyah; Aini, Syarifah Nur; Akalili, Awanis
Journal Communication Spectrum: Capturing New Perspectives in Communication Vol 13, No 2 (2023): August 2023 - January 2024 (Special Edition)
Publisher : Department of Communication Science, Bakrie University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36782/jcs.v13i2.2491

Abstract

Behavior carried out by the public who adheres to heteronormative ideas towards gender minorities, such as transwomen, often results in acts of persecution and hegemony in the real world. This action is the result of self-expression carried out by transwomen. With the existence of social media, self-representation can be done by transwomen without thinking about the persecution they will get. But on the other hand, the hegemony obtained by transwomen on social media still occurs. Based on this, the recent study looks at the self-representation carried out by transwomen on social media, especially their personal Instagram, as a form of digital activism. This article focuses on the narratives conveyed by three transwomen, namely, Alegra Wolter, Ian Hugen, and Anggun Pradesha. These three subjects were chosen because they have unique backgrounds and used them to produce narratives about transwomen. Using qualitative content analysis techniques, this research analyzes their self-representation on Instagram as a form of digital activism, specifically as a 'counter-discourse'-a form of resistance that challenges the dominant discourse. This article reveals that both Alegra Wolter, Ian Hugen, and Anggun Pradesha have similarities and differences in Instagram representation. This difference in representation is likely due to the different backgrounds of each research subject. To cite this article (7th APA style): Kulau, K., Aini, S. N., & Akalili, A. (2023). Becoming a woman: Transwomen's digital activism against the hegemony of heteronormative narratives through self-representation. Journal Communication Spectrum: Capturing New Perspectives in Communication, 13(2), 105-126. https://doi.org/10.36782/jcs.v13i2.2491 
Tiktok, Instagram and Presidential Election: A Study to Understand How Politainment in Indonesian Political Campaigns 2024 Kulau, Febriansyah
Informasi Vol. 54 No. 2 (2024): Informasi
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/informasi.v54i2.77889

Abstract

The development of technology has brought about various transformations in the lines of people's lives, one of which is in political contestation. A political contestation in Indonesia has just passed namely the 2024 General Election. The Indonesian people elected 4 Legislative Members and 1 Pair of Presidential and Vice Presidential Candidates in that election. There were three candidate pairs in the 2024 presidential election. Candidate Pair Prabowo-Gibran, Candidate Pair Anies-Muhaimin and Candidate Pair Ganjar-Mahfud. In the campaign process, something was interesting, namely that the discourse battle had shifted to a non-discourse battle. One is politainment, which the candidate pairs presents to the public on social media. Politainment itself refers to the equivalent of the words politics and entertainment. This is interesting because political contestation is very close to the battle of ideas and discourse in the campaign process. However, in the 2024 presidential election, this has shifted. Therefore, this is interesting to examine further. This study uses a qualitative approach to dig deeper into politainment in the 2024 Presidential Election political campaign. The data will be selected using purposive sampling techniques, and then the data that has been obtained will be analyzed using qualitative thematic analysis techniques. This study found that politainment is used by presidential and vice presidential candidate pairs to wrap messages in political campaigns
Engaging in Twitter thematic content analysis to understand the political messages of the Jokowi-Amin and Prabowo-Sandi success teams in the 2019 Indonesian presidential election Kulau, Febriansyah; Setiawan, Benni; Hastasari, Chatia
International Journal of Communication and Society Vol 4, No 1 (2022): June 2022
Publisher : Association for Scientific Computing Electrical and Engineering (ASCEE)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31763/ijcs.v4i1.293

Abstract

This article discusses religious and religious symbols narrated as political commodities in the 2019 presidential election on the twitter platform. The battle for narratives in the 2019 Indonesian presidential election was colored by the use of these issues on social media, this has led to increased sensitivity between religions and increasing issues of intolerance. For this reason this research has been conducted to investigate the categories of political messages narrated in tweets during the seven months of the 2019 presidential election campaign. Twitter, which was published on 23 September 2018 to 13 April 2019. based on the findings of this study, it shows that the success team of the two candidate pairs in narrating religious symbols and religious symbols is divided into 6 message categories. The message categories are Commodification of Religious Greetings, Clothing as a Religious Symbol, Title as a Religious Symbol, Salat and Nyekar as Political Commodities, An Expression of Gratitude as Political Commodities, House of Worship as a Place for Political Campaign.
The Working Women's Travelling Trend in Covid 19 Post Pandemic Era Sukirno, Zakaria Lantang Sukirno; Haroni, Nanang; Kulau, Febriansyah Kulau
Journal of Tourism and Creativity Vol. 9 No. 1 (2025): Creative Generation & Destination
Publisher : Rumah Jurnal UNEJ

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jtc.v9i1.53387

Abstract

Women are one of the active segments of travelers. This research aims to explore the travel choices of working women. The type of research is exploratory to gain knowledge about post-pandemic travel trends. The results describe that unmarried working women prefer to travel independently or in small groups. Four types of tourist attractions are trending among the informants: nature tourism, cultural tourism, artificial tourism, and event tourism. Nature tourism is the main choice because it is in the open air. Other types of tourist attractions are also favored but are not the main choice for now. Travel is for fun, gaining knowledge, new experiences, shopping for souvenirs, especially local products, and relieving boredom from routine. Informants believe that post-pandemic tourism activities should still adhere to cleanliness, health, safety, and comfort. The post-pandemic era encourages informants to choose safe tourist attractions that meet CHSE standards, aiming to help the government's program in preventing the spread of the COVID-19 pandemic and promoting a healthy lifestyle.
Collaboration as a co-creation strategy to create a market niche in the media industry Zarkasi, Irwa Rochimah; Kulau, Febriansyah; Karolina, Cut Meutia; Intana, Lila
Jurnal Komunikasi Vol. 19 No. 2 (2025): VOLUME 19 NO 2 APRIL 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss2.art1

Abstract

Technological changes and the pandemic have significantly disrupted the media industry. This situation forces media companies to make changes in order to survive. Using a qualitative approach, this research tries to reveal the innovations made by media companies, especially groups that started from print media, namely national media (Bisnis Indonesia Group) and regional media (Radar Cirebon Group). Using the concept of co-creation, this research reveals media innovation strategies to survive and adapt to environmental changes. The innovation carried out by the two media is to collaborate with various parties. Community empowerment is a form of collaboration, in addition to creating new business units, making content changes, and targeting young audiences as a widening of the reader segment. This innovation has proven to have a positive impact on the lives of media organizations. This research can be a lesson for media companies that are still looking for a formula for managing media businesses.
TRANSFORMASI IDENTITAS VIRTUAL PRA DAN PASCA PERCERAIAN: ANALISIS KONTEN INSTAGRAM MICROCELEBRITY Kulau, Febriansyah; Awanis Akalili
MEDIAKOM Vol. 6 No. 01 (2022): Mediakom, September 2022
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/mediakom.v6i01.1068

Abstract

Identity is a reflection of the reality of oneself. This reflection can be represented in the real world or the cyber world. But in cyberculture, the debate about real and virtual reality is a separate discourse. So that the identity represented in the cyber world is often referred to as a virtual identity. With the cyber world, identity is easy to transform, depending on the interests of the owner of the identity. This article will try to discuss the virtual identity transformation carried out by microcelebrity. The transformation is marked by the momentum of the divorce from the microcelebrity. Using qualitative content analysis, this article analyzes the uploads of two microcelebrity, namely Rachel Venya and Vicky Alaydrus on her Instagram. The findings of this article show that both Rachel Venya and Vicky Alaydrus experienced a virtual identity transformation after the divorce. But it was found that in this transformation, Vicky Alaydrus placed himself more as part of the microcelebrity than Rachel Venya. In the first few posts, Rachel Venya put herself as an individual without any soft selling that followed the reveal of her new virtual identity as a microcelebrity.
Co-Authors Aini, Syarifah Nur Aini, Syarifah Nur Akalili, Awanis Awanis Akalili Az- Zuhaida Benni Setiawan Bintan Auliya Qurrota A'yun Chatia Hastasari Cut Meutia Karolina Dyna Herlina Suwarto Eugenius Damar Pradipta Firly Annisa Haroni, Nanang Ilham Hilal Ramadhan Intana, Lila Ryan Priatama Sukirno, Zakaria Lantang Sukirno Syarifah Nur Aini Zarkasi, Irwa Rochimah