Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Golden Ratio of Marketing and Applied Psychology of Business
Nani, N.
Unknown Affiliation
Economics, Econometrics & Finance

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
The Effect of Product Differentiation and Brand Image on Purchasing Decisions Nani, N.; Halim, Agus; Inzani S.L, J Fuji Inzani SL
Golden Ratio of Marketing and Applied Psychology of Business Vol. 4 No. 2 (2024): February - June
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grmapb.v4i2.684

Abstract

This study aims to determine the effect of Product Differentiation and Brand Image variables on Purchasing Decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. The research method used quantitative methods with primary data using a questionnaire. Respondents in the study were all customers who purchased a New Honda Scoopy motorcycle at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia, West Sulawesi; the sample used was an accidental sampling technique with a sample size of 30 respondents. The formula in this study uses multiple linear regression, validity test, reliability test, multiple linear regression, t-test, and F test. The results in this study indicate that product differentiation and brand image have a positive and significant partial effect on purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia. Product differentiation and brand image significantly affect purchasing decisions for New Honda Scoopy Motorbikes at PT. Nusantara Surya Sakti Mamuju Branch, Indonesia.
Co-Authors Agus Halim, Agus Inzani S.L, J Fuji Inzani SL