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All Journal Jurnal Psikologi dan Konseling West Science
Tjahyafi, Indra
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Health Professions Neuroscience Public Health

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Hubungan Antara Media Sosial dan Perilaku Altruistik pada Generasi Z Judijanto, Loso; Tjahyafi, Indra; Sastraatmadja, Achmad Harristhana Mauldfi; Maqfirah, Poetri AL-Viany; Astafi, Riki
Jurnal Psikologi dan Konseling West Science Vol 2 No 04 (2024): Jurnal Psikologi dan Konseling West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpkws.v2i04.1817

Abstract

This study examines the relationship between social media and altruistic behavior among Generation Z through a systematic literature review of 25 Scopus-indexed articles. Social media platforms have emerged as significant tools for fostering prosocial behavior, providing avenues for awareness, engagement, and collective action. Findings indicate that social media plays a dual role in shaping altruism by enabling actions such as fundraising and volunteering while also posing challenges like slacktivism and compassion fatigue. Generation Z's digital fluency and emphasis on authenticity shape their approach to altruistic behavior, with preferences for digital activism and campaigns aligned with their values. This study highlights the need for designing authentic, transparent, and impactful digital campaigns to promote sustained altruism and calls for further exploration of the long-term effects of social media-driven altruism.
Co-Authors Judijanto, Loso Maqfirah, Poetri AL-Viany Riki Astafi Sastraatmadja, Achmad Harristhana Mauldfi