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All Journal El-Mujtama: Jurnal Pengabdian Masyarakat
Qori'ah, Nadiatul
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Religion Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Pengaruh Konten “JakiMaulana” terhadap Informasi dan Minat Kunjung: Survei pada Followers Akun TikTok @Cecilianov Qori'ah, Nadiatul; Delima, Isniyunisyafna Diah; Salsabil, Luna Safitri
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 4 No. 6 (2024): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v4i6.4901

Abstract

Cecilianov is a TikTok influencer who shares his experiences traveling using public transportation in his content called "JakiMaulana" (Walking to wander). This research was conducted to find out how much influence "JakiMaulana" content has on information and interest in visits, especially for followers of the TikTok account @cecilianov. The theory used in this research is the S-R (Stimulus-Response) theory. The S-R theory is used by the author to show the process and also the consequences caused by the content of "JakiMaulana". This research uses a descriptive quantitative method with a sample of 100 respondents taken using a purposive sampling technique. The research results show that the content of "JakiMaulana" (X) has a positive and significant influence on information (Y1) and visiting interest (Y2). Hypothesis Ha is accepted and H0 is rejected, which means that the content of "JakiMaulana" (X) has a significant effect on the Information variable (Y1) and also has an effect on visiting interest (Y2).
Co-Authors Delima, Isniyunisyafna Diah Salsabil, Luna Safitri