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All Journal Journal of Educational Management Research El-Mujtama: Jurnal Pengabdian Masyarakat
Riantika, Naswa
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Implementasi Waktu dalam Pengembangan Keterampilan sebagai Awal Mula Ide Bisnis bagi Adik-Adik Panti Asuhan Anggraini, Dewita Rana; Barkah, Barkah; Febriandi, Rieqa Adzelia; Wati, Syf Marfirah; Riantika, Naswa; Febriana, Febby
El-Mujtama: Jurnal Pengabdian Masyarakat  Vol. 5 No. 1 (2025): El-Mujtama: Jurnal Pengabdian Masyarakat
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/elmujtama.v5i1.5719

Abstract

The aim of this community service activity is to introduce and explore the implementation of time management in developing business skills for orphanage residents. Children in orphanages often lack adequate access to education and skills training. Through the application of structured training on effective time management, this program provides opportunities for orphanage children to develop practical skills, including entrepreneurial skills. This activity was conducted at the Catur Dharma Orphanage, Pontianak, using observation and interview methods to collect data. The results of this activity indicate that good time management positively impacts the productivity of training participants, enabling them not only to improve technical skills but also to formulate business ideas based on the skills they have learned. This community service activity recommends repetitive skill training focused on entrepreneurship and time management to enhance the independence of orphanage children, which is expected to create sustainable business opportunities for them.
Examining the Effects of Live Streamer and Product Characteristics on Purchase Intention: The Mediating Role of Emotional Trust in Social Commerce Riantika, Naswa; Pebrianti, Wenny; Fitriana, Ana; Ramadania; Purmono, Bintoro Bagus
Journal of Educational Management Research Vol. 5 No. 2 (2026)
Publisher : Al-Qalam Institue

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61987/jemr.v5i2.1958

Abstract

This study aims to examine the influence of live streamer characteristics and product characteristics on purchase intention, with emotional trust serving as a mediating variable in the context of live streaming commerce for religious products. A quantitative approach was employed using a survey method involving 201 respondents who had previously watched religious product live streaming sessions on a short-video commerce platform. The data were analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings reveal that live streamer characteristics—comprising professionalism, attractiveness, and interactivity—have a positive and significant effect on both emotional trust and purchase intention. Similarly, product characteristics, including perceived quality, price fairness, and practicality, significantly influence emotional trust and purchase intention. Emotional trust was found to play a significant mediating role in strengthening the relationship between both live streamer characteristics and product characteristics and consumers’ purchase intention. These results imply that in emotionally sensitive product contexts, consumers’ purchase decisions are shaped not only by functional and economic considerations but also by the development of emotional trust fostered through credible and interactive live streaming experiences. This study contributes to the social commerce literature by extending the understanding of emotional trust mechanisms in live streaming environments involving high emotional and religious sensitivity products.
Co-Authors Ana Fitriana Anggraini, Dewita Rana Barkah, Barkah Febriana, Febby Febriandi, Rieqa Adzelia Purmono, Bintoro Bagus Ramadania Wati, Syf Marfirah Wenny Pebrianti