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THE ROLE OF NOVELTY SEEKING, CULINARY EXPERIENCE QUALITY AND DESTINATION IMAGE IN FORMING TOURIST SATISFACTION TOWARD THE INTENTION TO REVISIT KOTA PONTIANAK Barkah, Barkah; Febriasari, Puty
JDM (Jurnal Dinamika Manajemen) Vol 12, No 1 (2021): March 2021 (DOAJ Indexed)
Publisher : Department of Management, Faculty of Economics, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v12i1.25680

Previous findings indicate that novelty-seeking experience through travel is one of the keys to satisfaction. In the context of tourism, destination image and satisfaction are commonly used as determinants of tourist revisit intention in various tourism settings. This research was designed to re-examine the formation of tourists satisfaction and their motivation to revisit Kota Pontianak based on their experience on the previous trip. Novelty seeking, destination image, and culinary experience quality was proposed to be the predictor of tourist satisfaction and their revisit intention. The results using SEM-PLS showed that basically tourists satisfaction and their revisit intention is determined by their experience quality in the previous trip and the cityÃ¢â‚¬â„¢s destination image. The coefficient of determination of the tourists culinary experience quality and the cityÃ¢â‚¬â„¢s destination image in the research model is quite small, therefore it still needs more research to identify the factor that influence tourists satisfaction and their revisit intention in the tourism context.

Implementation of Islamic Business Ethics on The Scale of International Trade Al Naquib, Khaira Nazla; Taufik, Edi Rahmat; Barkah, Barkah; Al Ayubi, Sholahuddin
MUAMALATUNA Vol. 14 No. 2 (2022): Juli-Desember 2022
Publisher : Fakultas Syariah UIN Sultan Maulana Hasanuddin Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37035/mua.v14i2.7021

The inability of a nation to meet all of its demands gave rise to the idea of establishing cooperation between nations, which is one of the causes of international trade. This study aims to ascertain the place of Islamic business ethics and social responsibility in global trade. The role of Islamic business ethics and social responsibility in international business is described and discussed in this study using a qualitative methodology. A literature study was utilized as the data collection method for this study. This method involves gathering information on research from books, scholarly journals, and other pub-appropriate publications used as research sources. The findings of this study suggest that business is seen in Islam as the best route to riches. As a result, all commercial activities must be conducted according to the highest standards of ethics, including refraining from engaging in acts of injustice like usury, fraud, and fraud. It is impossible to overestimate the significance of social responsibility in global business. Because of this, companies need to gain their clients’ trust by facilitating their success and granting them access to their legal rights as consumers.

Penerapan Fun Literacy untuk Meningkatkan Kemampuan Membaca Pemahaman pada Siswa SDN Sawahlega Nurahmah, Siti Salwa; Barkah, Barkah; Adela, Dhea
Jurnal Basicedu Vol. 7 No. 5 (2023)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/basicedu.v7i5.5956

Membaca adalah kegiatan setiap hari yang bertujuan untuk memperoleh informasi, pengetahuan, menambah wawasan, dan mengembangkan keterampilan berpikir untuk inspirasi dan penemuan ide-ide baru. Rendahnya kemampuan membaca menjadi bukti bahwa proses pembelajaran yang dilakukan siswa dalam bidang pendidikan tidak mengembangkan minat baca siswa. Penelitian ini bertujuan untuk mengetahui kemampuan membaca pemahaman siswa kelas II SDN Sawahlega sebelum dan sesudah menerapkan fun literacy. Penelitian ini menggunakan Penelitian Tindakan Kelas (PTK) dengan pendekatan naturalistik dan tidak dilakukan untuk menguji hipotesis. Desain penelitian menggunakan model Model Kurt Lewin, setiap langkah terdiri atas empat tahap yaitu: (1) perencanaan, (2) pelaksanaan, (3) pengamatan, dan (4) refleksi. Analisis data yang digunakan dalam penelitian ini menggunakan deskriptif kuantitatif. Kemampuan membaca pemahaman siswa melalui penerapan fun literacy ditandai dengan meningkatnya keaktifan belajar siswa dalam proses pembelajaran. Berdasarkan hasil penelitian yang dilakukan bahwa melalui penerapan fun literacy maka kemampuan membaca pemahaman siswa kelas II SDN Sawahlega mengalami peningkatan. Hal ini dapat dilihat pada skor rata-rata yang diperoleh siswa setelah menyelesaikan tes akhir dari Siklus I ke Siklus II meningkat dari 79,6 pada Siklus I menjadi 90 pada Siklus II

SiApik Application as An Effort to Increase MSMEs' Understanding in Preparing Financial Reports Hamsyi, Nur Fitriana; Barkah, Barkah; Pebrianti, Wenny; Fahruna, Yulyanti
IMPOWERMENT SOCIETY Vol 7 No 1 (2024): February
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/eps.v7i1.1269

MSMEs play a role in overcoming the problem of poverty and become a buffer when Indonesia experiences a crisis. Given their essential role in the national economy, MSMEs need assistance with access to capital. However, the problem is that MSMEs are not yet disciplined in recording financial transactions and compiling financial statements, making it difficult for banks to measure their financial performance accurately. This is due to a lack of understanding in making financial statements. As a result, it is difficult to know exactly how much profit or loss they experienced. Therefore, this community service activity aims to increase the understanding of MSME actors regarding the importance of financial recording and reporting and is expected to be able to prepare financial statements using SIAPIK. The method used in activities is socialization, which is done by conveying basic accounting material along with MSME financial accounting standards and providing training regarding the use of SIAPIK. The participants are MSMEs in the Kubu Raya Regency area of West Kalimantan. The activity results showed increased participants' understanding and ability to prepare financial statements using SIAPIK. By preparing good financial statements, they can measure their financial performance accurately.

Penerapan Fun Literacy untuk Meningkatkan Kemampuan Membaca Pemahaman pada Siswa SDN Sawahlega Nurahmah, Siti Salwa; Barkah, Barkah; Adela, Dhea
Jurnal Basicedu Vol. 7 No. 5 (2023)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/basicedu.v7i5.5956

Membaca adalah kegiatan setiap hari yang bertujuan untuk memperoleh informasi, pengetahuan, menambah wawasan, dan mengembangkan keterampilan berpikir untuk inspirasi dan penemuan ide-ide baru. Rendahnya kemampuan membaca menjadi bukti bahwa proses pembelajaran yang dilakukan siswa dalam bidang pendidikan tidak mengembangkan minat baca siswa. Penelitian ini bertujuan untuk mengetahui kemampuan membaca pemahaman siswa kelas II SDN Sawahlega sebelum dan sesudah menerapkan fun literacy. Penelitian ini menggunakan Penelitian Tindakan Kelas (PTK) dengan pendekatan naturalistik dan tidak dilakukan untuk menguji hipotesis. Desain penelitian menggunakan model Model Kurt Lewin, setiap langkah terdiri atas empat tahap yaitu: (1) perencanaan, (2) pelaksanaan, (3) pengamatan, dan (4) refleksi. Analisis data yang digunakan dalam penelitian ini menggunakan deskriptif kuantitatif. Kemampuan membaca pemahaman siswa melalui penerapan fun literacy ditandai dengan meningkatnya keaktifan belajar siswa dalam proses pembelajaran. Berdasarkan hasil penelitian yang dilakukan bahwa melalui penerapan fun literacy maka kemampuan membaca pemahaman siswa kelas II SDN Sawahlega mengalami peningkatan. Hal ini dapat dilihat pada skor rata-rata yang diperoleh siswa setelah menyelesaikan tes akhir dari Siklus I ke Siklus II meningkat dari 79,6 pada Siklus I menjadi 90 pada Siklus II

The Influence of Store Atmosphere, Service Quality and Hedonic Shopping Value on Purchasing Decisions at Kwangya Store Jakarta with Emotion as a Mediating Variable Sari, Anisya Permata; Barkah, Barkah; Ramadania, Ramadania
Innovative: Journal Of Social Science Research Vol. 4 No. 6 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i6.16216

The development of the kpop industry has resulted in the development of stores selling kpop merchandise. This research aims to determine the influence of store atmosphere, service quality and hedonic shopping value on emotional purchasing decisions as mediation at Kwangya store Jakarta. This research is quantitative research. The population in this study were visitors to the Kwangya store Jakarta. The sample in this study amounted to 250 respondents. Sampling was carried out using a non-probability sampling method in the form of purposive sampling. The data collection technique was carried out using a questionnaire via Google Form. Data processing in this research uses SmartPLS version 4 software. The results of this research show that store atmosphere has a positive and significant effect on purchasing decisions; service quality has a positive and significant effect on purchasing decisions; hedonic shopping value has a positive and significant effect on purchasing decisions; shop atmosphere has a positive and significant effect on emotions; service quality has a positive and significant effect on emotions; emotional influence is positive and significant on purchasing decisions; store atmosphere has a positive and significant effect on purchasing decisions through emotion as mediation; Service quality has a positive and significant effect on purchasing decisions through emotion as mediation.

The influence of social media marketing on purchase intention with customer engagement as mediator Adinda, Chery; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
Junal Ilmu Manajemen Vol 8 No 1 (2025): January: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v8i1.575

In the modern era, digital technology simplifies life, particularly through gadgets and social media. Social media enables users to watch videos, promote products, and create content, benefiting individuals and brands alike. This analysis purpose to identify the influence of surveillance, sharing of information, social interaction, attraction on social media, and consumer engagement as mediating variables on purchase intention for the @makeoverid account on Instagram. The study applies quantitative methods and collects primary data that meet specific criteria. Data collection techniques by utilizing questionnaires online via Google Form and utilizing scale of Likert (1-5). Structural Equation Modeling (SEM) is utilizied as adata measurement technique using SMARTPLS 4.0 statistical application helping. The population of this study includes Instagram users, both male and female, over 17 years old, who are familiar with Make Over products through the @makeoverid account. A sample of 200 respondents was required to meet SEM analysis requirements. The research additionally intends examine the causal links between variables, offering a comprehensive perpective on the factors that influence consumer behavior within a social media marketing context. The research results show that not all tested factors significantly impact consumer engagement. Surveillance does not affect customer engagement, while information sharing, social interaction, and attraction do. Additionally, customer engagement significantly influences purchase intention. Indirectly, information sharing, social interaction, and attraction positively impact purchase intention through consumer engagement, while surveillance does not.

The influence of symbolic incongruity and religious animosity on negative e-word of mouth with brand hate as a mediating variable on starbucks brand: Pro-Israel and LGBTQIA2+ Issues Ariqoh, Daffa Asri; Afifah, Nur; Erna Listiana; Barkah, Barkah; Fitriana, Ana
Journal of Management and Digital Business Vol. 4 No. 3 (2024): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v4i3.1326

This study examines the factors influencing symbolic incongruity and religious animosity towards negative e-word of mouth through brand hate towards the Starbucks Brand. The research conducted is a causal associative study using a purposive sampling technique. Data were collected through questionnaires from 219 respondents who knew Starbucks in Indonesia. Structural Equation Modeling (SEM) was used to identify the relationship between symbolic incongruity and religious animosity that can affect negative e-word of mouth towards the Starbucks Brand mediated by brand hate. The results of the study indicate that in the five hypothesis tests that have been carried out, it can be said that all relationships between variables, namely symbolic incongruity and religious animosity, have a significant effect and also have a positive effect on negative e-word of mouth with brand hate as a mediating variable. This research can contribute to the role of consumers as parties who make changes because it remembers the importance of understanding consumer perceptions and attitudes, which can influence market dynamics and encourage sustainable economic growth so that a company can manage its strategy well.

THE INFLUENCE OF INSTAGRAM ADVERTISING AND DIGITAL TECHNOLOGY ON BRAND AWARENESS AND PURCHASE DECISIONS IN THE ERA OF SOCIETY 5.0 Irene, Novi; Listiana, Erna; Barkah, Barkah; Fitriana, Ana; Setiawan, Harry
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15536

The goal of this study is to investigate how, in the era of Society 5.0, digital marketing strategies affect Maybelline lipstick product purchases in Indonesia. The main focus of this study is on how Instagram advertising and digital technologies affect customer purchasing decisions and increase brand recognition. Purposive sampling was used to select 300 respondents, who were then surveyed to collect quantitative data. The data was examined using Structural Equation Modeling (SEM). The results showed that Instagram ads and digital technology significantly improve brand recognition, which influences customer purchasing decisions. These findings show how effective digital marketing strategies are at increasing sales of cosmetics, especially in the context of changing customer behavior in the Society 5.0 era.

DO ANIMOSITY, PRODUCT JUDGMENT, AND BOYCOTT PARTICIPATION INFLUENCE PURCHASE UNWILLINGNESS? Fitri, Annisa; Listiana, Erna; Barkah, Barkah; Fitriana, Ana
International Journal of Economics, Business and Accounting Research (IJEBAR) Vol 8, No 4 (2024): IJEBAR, VOL. 08 ISSUE 04, DECEMBER 2024
Publisher : LPPM ITB AAS INDONESIA (d.h STIE AAS Surakarta)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/ijebar.v8i4.15547

This study aims to examine the effect of animosity, product judgment, and boycott participation on purchase unwillingness of KFC products in Indonesia which is considered affiliated with Israel. The background of this study is the increasing consumer boycott movement in Indonesia due to the Israeli-Palestinian conflict. This study uses a survey method with a questionnaire distributed to 182 respondents selected through purposive sampling techniques. Data were analyzed using the Structural Equation Modeling (SEM) method. The results of the study indicate that animosity has a significant effect on product judgment, boycott participation, and purchase unwillingness. This study found that boycott participation was proven to be a significant mediator in the relationship between animosity and purchase unwillingness. However, product judgment can’t mediate the relationship between animosity and purchase unwillingness.

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