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Zuhratun Nisak Risnia
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Economics, Econometrics & Finance

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E-Satisfaction as a Mediating Variable Influence of E-Service Quality on E-WOM in Linkaja Syariah Users Zuhratun Nisak Risnia; Nihayatu Aslamatis Solekah
MALIA: Jurnal Ekonomi Islam Vol 14 No 2 (2023)
Publisher : Department of Islamic Economics, Faculty of Islamic Religion, Yudharta University Pasuruan, East Java, Indonesia.

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35891/ml.v14i2.3797

Abstract

The purpose of this study is to investigate the influence of e-service quality on E-WOM through the mediating variable of e-satisfaction among Linkaja Syariah users in Malang City. Because the use of Linkaja Syariah in Malang City is very popular, researchers are interested in conducting a study on electronic services and Linkaja Syariah user satisfaction that can affect digital marketing. This study uses a quantitative method and data processing is done using Smartpls 0.4 with 170 respondents. The results of the study indicate that e-service quality has a significant positive influence on E-WOM, and also has a significant positive influence on e-satisfaction. E-satisfaction also has a significant positive influence on E-WOM, so it can be said that e-satisfaction is a mediating variable between e-service quality and E-WOM.
Co-Authors Nihayatu Aslamatis Solekah