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All Journal International Journal of Management, Economic and Accounting
Muhammad Bahij Albaqy
Unknown Affiliation
Economics, Econometrics & Finance

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Rice Marketing Supports The Improvement Of Farmers Welfare In Sukamaju Village Sunggal Ocdy Amelia; Sulardi; Hardiansyah Putra; Muhammad Bahij Albaqy
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.302

Abstract

This study aims to determine the increase in rice craftsmen's income, and the impact of regional and village productivity development, the sampling method is using Total Sample (census) is a data collection where the entire population is investigated without exception. All populations used as samples are 5 samples. The analysis method used is descriptive and SWOT Matrix. The success of increasing rice collectors' income can be realized if supported by the availability of good rice, the availability of tools and machines, and capital loans to collectors, where this study plays an active role in running and increasing the income of rice craftsmen's businesses. From the results of visits and interviews, the average value of rice craftsmen's business income in the research area was Rp. 8,171,500.-/month. This shows that business activities have a fairly moderate income in creating family welfare. The right SWOT strategy for rice craftsmen in Sunggal in developing their business and increasing their income is the Aggressive Strategy based on the SO strategy. The quality factor of the rice is a factor that can be utilized by Craftsmen in Sunggal to increase the selling price. So that the income received by the craftsmen's businesses will also increase and be sufficient to support their families.
Swot Analysis Of Marketing System Soy Milk In Sunggal Deli Serdang Ocdy Amelia; Sulardi; Hardiansyah Putra; Muhammad Bahij Albaqy
International Journal of Management, Economic and Accounting Vol. 2 No. 2 (2024): December 2024
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61306/ijmea.v2i2.303

Abstract

Soy milk is a beverage product made from soybeans with the aim of increasing protein consumption. Soy milk itself has been widely known as an alternative milk to replace cow's milk for people who are allergic and do not like cow's milk or for those who cannot afford the relatively expensive price of cow's milk. The process of processing soybeans into good soy milk can create added value and also the utility value of the product so that it can increase the development of the current soy milk business. The partner in this activity is the soy milk business. In this home industry, the marketing management carried out is limited to products entrusted by street vendors, stalls and shops located near the production site. The lack of marketing management certainly causes the marketing area of the product to be less extensive. Therefore, a broader marketing management is needed.
Co-Authors hardiansyah putra Ocdy Amelia Sulardi .