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p-Index From 2020 - 2025
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All Journal EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology
Ogande, Anthony
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Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Social Sciences

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Nasarawa Audience Perception of Citizen Journalists’ Reportage of Climate Change on Select Social Media Platforms in Nigeria Joy, Iduh Ene; Ogande, Anthony; Akpede, K. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7383

Abstract

This study investigates audience perceptions of citizen journalists’ reportage of climate change on select social media platforms in Nasarawa State, Nigeria. The research aims to assess how citizen journalism shapes public understanding of climate change through digital channels. Employing a survey design with questionnaires as the primary instrument, the study reveals that audiences in Nasarawa State perceive climate change reportage on YouTube, X (formerly Twitter), and Facebook as both effective and satisfactory. However, the findings also indicate that not all climate change information disseminated through these platforms is accurate. The study concludes that social media serve as a double-edged tool in climate change communication, offering both credible insights and the risk of misinformation. Nevertheless, these limitations do not diminish the overall credibility of the reported findings. The study contributes to scholarship on media and environmental communication by highlighting the role of citizen journalism in climate change awareness, while underscoring the need for third-party regulation to mitigate misinformation and enhance the reliability of online climate discourse.
Influence of Outdoor Advertising on Direct Brand Contact of Customers in Abuja FCT Mustapha, Safiya; Ogande, Anthony; Akpede, K. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7446

Abstract

This study investigates the influence of outdoor advertising on customers’ direct brand contact in Abuja, Federal Capital Territory (FCT). The research objective is to determine the extent of exposure to outdoor advertising among customers and to assess which outdoor formats most strongly facilitate direct brand contact. A survey research design was employed with a population of 3,713,408 (NBS, 2022); simple random sampling was used across the area councils to select 400 respondents who completed a questionnaire. Data were collated and analyzed using simple frequency and percentage scores. Key findings indicate that customers are exposed to outdoor advertising and that billboard advertising generates more direct brand contact than other advertising forms in the FCT. The study concludes that outdoor advertising is effective in fostering direct brand contact. The contribution and implication of these findings are that advertisers should prioritize and increase investment in outdoor platforms, particularly billboards to enhance audience impact and strengthen brand–customer touchpoints in Abuja.
Co-Authors Akpede, K. S. Joy, Iduh Ene Mustapha, Safiya