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All Journal EDUMALSYS Journal of Research in Education Management Feedback International Journal of Communication ALSYSTECH Journal of Education Technology International Journal of Education, Culture, and Society
Ogande, Anthony
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Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Social Sciences Other

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Nasarawa Audience Perception of Citizen Journalists’ Reportage of Climate Change on Select Social Media Platforms in Nigeria Joy, Iduh Ene; Ogande, Anthony; Akpede, K. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7383

Abstract

This study investigates audience perceptions of citizen journalists’ reportage of climate change on select social media platforms in Nasarawa State, Nigeria. The research aims to assess how citizen journalism shapes public understanding of climate change through digital channels. Employing a survey design with questionnaires as the primary instrument, the study reveals that audiences in Nasarawa State perceive climate change reportage on YouTube, X (formerly Twitter), and Facebook as both effective and satisfactory. However, the findings also indicate that not all climate change information disseminated through these platforms is accurate. The study concludes that social media serve as a double-edged tool in climate change communication, offering both credible insights and the risk of misinformation. Nevertheless, these limitations do not diminish the overall credibility of the reported findings. The study contributes to scholarship on media and environmental communication by highlighting the role of citizen journalism in climate change awareness, while underscoring the need for third-party regulation to mitigate misinformation and enhance the reliability of online climate discourse.
Influence of Outdoor Advertising on Direct Brand Contact of Customers in Abuja FCT Mustapha, Safiya; Ogande, Anthony; Akpede, K. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7446

Abstract

This study investigates the influence of outdoor advertising on customers’ direct brand contact in Abuja, Federal Capital Territory (FCT). The research objective is to determine the extent of exposure to outdoor advertising among customers and to assess which outdoor formats most strongly facilitate direct brand contact. A survey research design was employed with a population of 3,713,408 (NBS, 2022); simple random sampling was used across the area councils to select 400 respondents who completed a questionnaire. Data were collated and analyzed using simple frequency and percentage scores. Key findings indicate that customers are exposed to outdoor advertising and that billboard advertising generates more direct brand contact than other advertising forms in the FCT. The study concludes that outdoor advertising is effective in fostering direct brand contact. The contribution and implication of these findings are that advertisers should prioritize and increase investment in outdoor platforms, particularly billboards to enhance audience impact and strengthen brand–customer touchpoints in Abuja.
Audience Exposure to Broadcast Media Programme Messages on Insecurity in Plateau State, Nigeria Nuhu, Blessed Adamu; Santas, Tsegyu; Ogande, Anthony
Feedback International Journal of Communication Vol. 3 No. 1 (2026): March 2026
Publisher : PT Agung Media Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62569/fijc.v3i1.263

Abstract

Insecurity has become a major social and national concern in Nigeria, particularly in Plateau State. Broadcast media play an important role in disseminating information, shaping public awareness, and supporting efforts aimed at insecurity management. The study adopted a mixed methods research design, combining both quantitative and qualitative approaches. Quantitative data were collected through structured questionnaires administered to audiences of selected broadcast stations in Plateau State, while qualitative data were obtained through in-depth interviews with key informants and audience members. The quantitative data were analyzed using descriptive statistics such as frequencies and percentages, while the qualitative interview responses were analyzed thematically to complement and explain the survey findings. The findings revealed that straight news (42.5%) was the most commonly used programme format for communicating insecurity-related information, followed by discussion programmes (28.3%), analytical commentary (15.0%), and special reports (14.2%). However, audiences indicated a stronger preference for discussion-based programmes, as they offer deeper analysis and expert insights. The study also found that broadcast media messages largely emphasize government actions and security agency interventions, while less attention is given to community-based security initiatives. Audience exposure to insecurity-related broadcast messages was moderate, and the perceived effectiveness of these programmes in insecurity management was also moderate.
Assessment of Regulatory Policy for Public Relations Practice in Nigeria Ikemefuna, Maha Jude; Igyuve, Anthony I.; Ogande, Anthony
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.6958

Abstract

This study examines the regulatory policy governing Public Relations (PR) practice in Nigeria, with a focus on its effectiveness in promoting ethical standards and professionalism. Adopting a survey research design, the study is anchored on the Excellence Theory and the Synergistic Communication for Development (SCD) model, which together emphasize strategic communication and collaborative development approaches. A sample of 333 respondents was determined using the Taro Yamane sample size formula, and data were collected using structured questionnaires. Findings reveal that a majority of respondents believe the application of regulatory policies in PR practice encourages adherence to global standards and discourages ethical violations. Furthermore, the implementation of these policies has contributed to a reduction in unprofessional practices, thereby enhancing the overall effectiveness of regulatory frameworks in the Nigerian PR industry. The study concludes that regulatory policies are largely effective in promoting professionalism in PR practice. It recommends, among other measures, that regulatory bodies streamline administrative registration processes to encourage wider enrollment and compliance, ultimately fostering a more ethical and standardized PR profession in Nigeria.
Assessment of Armed Forces Radio Programming in the Civil-Military Relationship in FCT Olanrewaju, Oladimeji Saheed; Hope, Gana; Mathias, Musa; Ogande, Anthony
International Journal of Education, Culture, and Society Vol 4 No 2 (2026): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v4i2.9327

Abstract

Civil–military relations remain a critical dimension of national cohesion and public trust, and broadcast media increasingly serve as a strategic platform for fostering mutual understanding between civilians and military institutions. This study assessed the impact of Armed Forces Radio programming on civil–military relations in the Federal Capital Territory. Guided by Agenda Setting Theory, the study employed a survey research design using a questionnaire to elicit data from respondents. From a population of 1,693,400, a sample of 400 participants was selected for the study. The findings showed that 79% of members of the public within the AMAC community had regular access to Armed Forces Radio and were allowed to participate in programmes promoting civil–military relations. The study further revealed that Armed Forces Radio programming has a significant positive impact on fostering understanding and collaboration between civilians and the military in real-life contexts, although some audience members remained skeptical about the military’s sincerity in sustaining peace and cordial relations with civilians. These findings indicate that the military has made deliberate efforts through broadcasting to create a platform for strengthening civil–military relations. The study therefore underscores the importance of expanding signal coverage to rural areas and sustaining audience-centered programming to consolidate positive public perception and enhance participatory communication in support of stronger civil–military engagement.
Co-Authors Akpede, K. S. Hope, Gana Igyuve, Anthony I. Ikemefuna, Maha Jude Joy, Iduh Ene Mathias, Musa Mustapha, Safiya Nuhu, Blessed Adamu Olanrewaju, Oladimeji Saheed Santas, Tsegyu