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All Journal EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology Mikailalsys Journal of Advanced Engineering International
Akpede, K. S.
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Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : EDUMALSYS Journal of Research in Education Management

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Corporate Reputation Management of Selected Financial Institutions in FCT, Abuja David, Akai Hannah; Akpede, K. S.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7445

Abstract

This study investigated corporate reputation management in two financial institutions—First Bank and Guarantee Trust Bank (GTBank)—within the Federal Capital Territory (FCT), Abuja. The objective was to assess how public relations (PR) strategies, particularly social media use, contribute to reputation building and information management in these banks. A survey research design was adopted. Findings indicate that most respondents maintain social media accounts and that both banks deploy PR strategies for reputation management, including traditional channels (news magazines, online news magazines, and News Tit-Bits) and social media platforms (Facebook, Twitter, Instagram, among others). The use of these platforms has increased awareness of First Bank and GTBank in Abuja and fostered trust, acceptability, patronage, and believability of updates. The PR departments of both banks appear to be maximizing social media as a channel for communicating with target audiences, supporting counseling, information management, crisis management, and media and community relations. The study concludes that social media use by the banks’ PR departments has been effective in information management and in enhancing the image and reputation of the banks to some extent. The findings imply that bank management should recognize the strategic importance of PR units and ensure adequate funding to enable them to fulfill their responsibilities and activities effectively.
Influence of Outdoor Advertising on Direct Brand Contact of Customers in Abuja FCT Mustapha, Safiya; Ogande, Anthony; Akpede, K. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7446

Abstract

This study investigates the influence of outdoor advertising on customers’ direct brand contact in Abuja, Federal Capital Territory (FCT). The research objective is to determine the extent of exposure to outdoor advertising among customers and to assess which outdoor formats most strongly facilitate direct brand contact. A survey research design was employed with a population of 3,713,408 (NBS, 2022); simple random sampling was used across the area councils to select 400 respondents who completed a questionnaire. Data were collated and analyzed using simple frequency and percentage scores. Key findings indicate that customers are exposed to outdoor advertising and that billboard advertising generates more direct brand contact than other advertising forms in the FCT. The study concludes that outdoor advertising is effective in fostering direct brand contact. The contribution and implication of these findings are that advertisers should prioritize and increase investment in outdoor platforms, particularly billboards to enhance audience impact and strengthen brand–customer touchpoints in Abuja.
Co-Authors Akase, T. M. David, Akai Hannah Jemila, Jimoh Joy, Iduh Ene Kente, J. S. Mnguechia, Idye Barbara Mustapha, Safiya Ogande, Anthony