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All Journal EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology International Journal of Education, Culture, and Society Mikailalsys Journal of Advanced Engineering International International Journal of Humanities, Education, and Social Sciences
Akase, T. M.
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences Other

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Assessing the Knowledge, Adoption, and Application of Information and Communication Technologies in Select Broadcast Stations in the Federal Capital, Abuja Jemila, Jimoh; Akase, T. M.; Akpede, K. S.
ALSYSTECH Journal of Education Technology Vol 3 No 3 (2025): ALSYSTECH Journal of Education Technology
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/alsystech.v3i3.7402

Abstract

This study investigates the knowledge, adoption, and application of information and communication technologies (ICTs) in selected broadcast stations within the Federal Capital Territory, Abuja. Employing a survey research design, data were collected through questionnaires administered to a cross-section of respondents. The findings indicate that ICTs have been integrated to a very high extent in the operational activities of broadcast stations. Respondents reported that the application of ICTs in Channels TV, NTA, and FRCN is particularly effective in news gathering, followed closely by satisfactory application in news processing. The study concludes that there is a high level of ICT knowledge, adoption, and application in Nigerian broadcast media, reflecting the sector’s responsiveness to technological change. It recommends continuous training of broadcast personnel in the use of modern hardware and software tools to enhance service delivery, alongside policy interventions by the National Broadcasting Commission to implement 21st-century ICT standards as advocated by the International Telecommunication Union, thereby facilitating Nigeria’s transition from analogue to digital broadcasting.
Use of Communication Technology by Radio Stations in Benue State Mnguechia, Idye Barbara; Akase, T. M.; Akpede, K. S.
Mikailalsys Journal of Advanced Engineering International Vol 2 No 2 (2025): Mikailalsys Journal of Advanced Engineering International
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/mjaei.v2i2.6555

Abstract

This study investigates the use of communication technologies by radio stations in Benue State, Nigeria, with a focus on identifying the types of technologies commonly employed in broadcasting. Anchored in the Uses and Gratification Theory, the research adopts a survey methodology, utilizing a questionnaire administered to a sample of 151 respondents. The findings reveal that various communication technologies are used by radio stations for functions such as news sourcing, processing, and dissemination. Nearly half of the respondents indicated frequent use of new technologies in these core broadcasting activities. However, the study also shows that the broader adoption of ICT tools remains at an emerging stage, with only 32% of respondents actively using ICTs for a range of purposes, including administrative functions. A key motivation for ICT adoption was the need for timely submission of news reports, acknowledging the time-sensitive and perishable nature of media content. The study concludes that while ICT usage in radio broadcasting is growing, it is not yet fully integrated across operational levels. It recommends greater investment in modern communication technologies, increased government funding, and the recruitment of ICT-savvy professionals to enhance the efficiency and cost-effectiveness of newsgathering and broadcasting processes in Benue State.
Public Perception of Broadcast Coverage of the Independent National Electoral Commission in the Conduct of the 2023 Gubernatorial Election in Adamawa State Bawul, Sabarka; Kente, Josiah Sabo; Akase, T. M.
International Journal of Humanities, Education, and Social Sciences Vol 3 No 3 (2025): International Journal of Humanities, Education, and Social Sciences
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijhess.v3i3.6957

Abstract

This study assesses public perception of broadcast media coverage of the Independent National Electoral Commission (INEC) during the 2023 gubernatorial election in Adamawa State, Nigeria. Employing a survey research design, data were collected through structured questionnaires administered to a sample size of 400 respondents, drawn from a population of 2,196,566. Perception theory served as the theoretical framework, offering insights into how the public interprets and evaluates media content. The findings reveal that 69% of respondents identified talk shows as the most prominent form of broadcast programming used in the coverage, followed by political music jingles. Additionally, the public perceived broadcast media to have employed mild and non-inciting frames and to have maintained objectivity in their reportage of INEC's conduct during the election. The study concludes that public perception of broadcast coverage was largely favorable, attributing this to the media’s professional and impartial approach, which in turn fostered public trust. It recommends that broadcast media continue to employ balanced and non-provocative frames when reporting on electoral matters. Furthermore, the government is urged to implement policies that ensure media security, particularly during the coverage of sensitive electoral processes, to sustain positive public engagement and trust.
Assessment of Public Relations Strategies Employed by UNICEF in Management of IDP Camps in Maiduguri, Borno State Madu, Bwala Winifred; Kente, Josiah Sabo; Akase, T. M.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7385

Abstract

This study investigated public relations strategies employed by UNICEF in the management of Internally Displaced Persons (IDP) camps in Maiduguri, Borno State, with the objective of assessing their relevance and effectiveness in addressing humanitarian challenges. Guided by Structural Theory and Stakeholder Theory, the research adopted a survey design and utilized questionnaires administered to a sample of 400 respondents drawn from a projected population of 4,143,100, as estimated by the National Bureau of Statistics for 2024. The findings indicate that UNICEF primarily relied on religious and community leaders to drive campaigns, followed by the use of social media messages, public events, financial aid distribution, sponsored campaigns, press releases, and press conferences. Among these, the engagement of religious and community leaders emerged as the most effective strategy. Nevertheless, the study highlights persistent challenges in implementing public relations approaches, particularly limited cooperation and support from government authorities. The study concludes that sustained government support in terms of resources and logistics is essential for effective public relations interventions. It further recommends the continued involvement of religious and community leaders as campaign mediators, complemented by capacity-building initiatives such as crisis communication training to enhance the quality of service delivery.
Assessment of Corporate Social Responsibility Strategies by Telecommunications Companies in Federal Capital Territory, Abuja Blessing, Attah; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7442

Abstract

Amid growing expectations for corporate social responsibility (CSR) in emerging markets, this study assesses CSR strategies implemented by telecommunication firms in Nigeria’s Federal Capital Territory (FCT), Abuja, and their effects on relationships with host communities. The research objective is to identify the dominant CSR practices of Globacom and 9mobile and evaluate their perceived relevance and outcomes in local communities. Using a descriptive survey design, data were gathered from respondents in FCT host communities to capture perceptions of CSR initiatives. Key findings indicate that “bonanza” promotions and discounted product sales are the most common and popular CSR strategies, followed by community building projects; additional activities include internships, sponsorship of community events and projects, and infrastructure support. While these strategies have been implemented with visible breadth, their depth and quality require enhancement; nevertheless, respondents report a notable improvement in telecom–community relations. The study concludes that CSR by the two firms is present and relationship-enhancing but uneven in strategic alignment with community needs. The contribution lies in evidencing the predominance of sales-driven CSR and underscoring implications for stakeholder engagement and policy: telecom providers should prioritize needs-based, high-quality CSR co-designed with community leaders, while policymakers should develop and enforce tailored CSR frameworks with periodic monitoring to prevent community exploitation and strengthen accountability.
Assessment of Integrated Marketing Communication (IMC) and Customer Patronage of Selected Nigerian Noodles Babaiya, Yuhannasu Muhammad; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7444

Abstract

Amid intensifying competition in Nigeria’s fast-moving consumer goods sector, this study assesses how Integrated Marketing Communication (IMC) strategies influence customer patronage of Indomie and Dangote noodles in Lafia Metropolis. The objective is to determine the most prominent IMC tools driving patronage and to compare stakeholder perceptions of IMC effectiveness. Employing a survey research design, the study analyzes audience responses to the IMC activities of selected noodle brands. Key findings indicate that mass media advertising is the foremost IMC strategy promoting patronage, followed by souvenir distribution. Results further show that celebrity endorsement most strongly differentiates perceptions of IMC effectiveness across stakeholders—staff of noodle-producing companies, customers, and marketing communications organizations—followed by product quality. Overall, the IMC mix effectively shapes audience perceptions and converts prospects into regular consumers. The study concludes that IMC plays an indispensable role in promoting patronage of Indomie and Dangote noodles in the study context. The contribution lies in clarifying the relative salience of IMC instruments in a local market and highlighting practical implications: firms should review stringent in-house media policies to enhance agency collaboration, manage prime-time slots transparently (e.g., first-come, first-served) to curb favoritism and unhealthy competition, and avoid deceptive messaging, particularly given its potential impact on younger audiences.
Assessment of Public Relations Strategies for Sensitisation on the Prevention of COVID-19 by Nigeria Centre for Disease Control (NCDC) Ijese, Omole Charity; Kente, Josiah Sabo; Akase, T. M.
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.6556

Abstract

Public relations is a critical tool for guiding national affairs and addressing public health challenges. This study evaluates the public relations strategies employed by the Nigeria Centre for Disease Control (NCDC) for sensitization on COVID-19 prevention during the 2020 pandemic. The primary objective was to assess the extent, effectiveness, and scope of NCDC's public relations efforts in raising awareness and influencing preventive behavior. Adopting a cross-sectional survey research design, the study utilized questionnaires administered to a sample of 317 respondents selected through both random and purposive sampling techniques. Data were analyzed using thematic analysis, and the Extended Parallel Processing Model (EPPM) was employed as the theoretical framework. Findings revealed that 35.3% and 24% of respondents strongly agreed and agreed, respectively, that the NCDC deployed its public relations and sensitization strategies to a significant extent and in a comprehensive manner. Additionally, 62.1% of respondents affirmed the effectiveness of these strategies in enhancing public awareness and behavior change, contributing to the flattening of the COVID-19 curve, particularly in the Federal Capital Territory (FCT)—a high-risk area due to its exposure to travel-related transmission. The study concludes that public relations played a pivotal role in mitigating the spread of COVID-19 and recommends the continuous engagement of an active and well-trained public relations department at both national and state levels of the NCDC. Sustained communication efforts beyond health crises are essential to maintaining public trust and preparedness.
Assessment of Community Relations Strategies for Rural Development in Nasarawa State and the Abuja FCT Ugbodu, Ejeh Amina; Kente, Josiah Sabo; Akase, T. M.
International Journal of Education, Culture, and Society Vol 3 No 3 (2025): International Journal of Education, Culture, and Society
Publisher : Darul Yasin Al Sys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/ijecs.v3i3.6959

Abstract

This study assesses community relations strategies and their impact on rural development in Nasarawa State and the Federal Capital Territory (FCT), Abuja. Utilizing a survey research design, data were collected through structured questionnaires administered to a sample of 410 respondents. The findings reveal that two-way communication and the sponsorship of community development projects, such as schools, hospitals, and roads are the most prominent community relations strategies employed by public and private organizations in the region. These strategies have proven effective in strengthening the relationship between organizations and their host communities. The study concludes that community relations are essential in fostering mutual understanding and cooperation, thereby contributing significantly to rural development. It recommends that organizations adopt a participatory and two-way communication approach when designing and implementing community relations programs. Additionally, the sustainability and maintenance of community projects should be prioritized to preserve community trust. Finally, the study emphasizes that community relations should be proactive rather than reactive, aiming to prevent conflict and promote long-term, harmonious engagement between organizations and rural communities.
Co-Authors Akpede, K. S. Babaiya, Yuhannasu Muhammad Bawul, Sabarka Blessing, Attah Ijese, Omole Charity Jemila, Jimoh Kente, J. S. Kente, Josiah Sabo Madu, Bwala Winifred Mnguechia, Idye Barbara Ugbodu, Ejeh Amina