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All Journal EDUMALSYS Journal of Research in Education Management ALSYSTECH Journal of Education Technology Mikailalsys Journal of Advanced Engineering International International Journal of Humanities, Education, and Social Sciences
Akase, T. M.
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Religion Humanities Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Materials Science & Nanotechnology Mechanical Engineering Social Sciences

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Journal : EDUMALSYS Journal of Research in Education Management

 1 
Assessment of Public Relations Strategies Employed by UNICEF in Management of IDP Camps in Maiduguri, Borno State Madu, Bwala Winifred; Kente, Josiah Sabo; Akase, T. M.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7385

Abstract

This study investigated public relations strategies employed by UNICEF in the management of Internally Displaced Persons (IDP) camps in Maiduguri, Borno State, with the objective of assessing their relevance and effectiveness in addressing humanitarian challenges. Guided by Structural Theory and Stakeholder Theory, the research adopted a survey design and utilized questionnaires administered to a sample of 400 respondents drawn from a projected population of 4,143,100, as estimated by the National Bureau of Statistics for 2024. The findings indicate that UNICEF primarily relied on religious and community leaders to drive campaigns, followed by the use of social media messages, public events, financial aid distribution, sponsored campaigns, press releases, and press conferences. Among these, the engagement of religious and community leaders emerged as the most effective strategy. Nevertheless, the study highlights persistent challenges in implementing public relations approaches, particularly limited cooperation and support from government authorities. The study concludes that sustained government support in terms of resources and logistics is essential for effective public relations interventions. It further recommends the continued involvement of religious and community leaders as campaign mediators, complemented by capacity-building initiatives such as crisis communication training to enhance the quality of service delivery.
Assessment of Corporate Social Responsibility Strategies by Telecommunications Companies in Federal Capital Territory, Abuja Blessing, Attah; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7442

Abstract

Amid growing expectations for corporate social responsibility (CSR) in emerging markets, this study assesses CSR strategies implemented by telecommunication firms in Nigeria’s Federal Capital Territory (FCT), Abuja, and their effects on relationships with host communities. The research objective is to identify the dominant CSR practices of Globacom and 9mobile and evaluate their perceived relevance and outcomes in local communities. Using a descriptive survey design, data were gathered from respondents in FCT host communities to capture perceptions of CSR initiatives. Key findings indicate that “bonanza” promotions and discounted product sales are the most common and popular CSR strategies, followed by community building projects; additional activities include internships, sponsorship of community events and projects, and infrastructure support. While these strategies have been implemented with visible breadth, their depth and quality require enhancement; nevertheless, respondents report a notable improvement in telecom–community relations. The study concludes that CSR by the two firms is present and relationship-enhancing but uneven in strategic alignment with community needs. The contribution lies in evidencing the predominance of sales-driven CSR and underscoring implications for stakeholder engagement and policy: telecom providers should prioritize needs-based, high-quality CSR co-designed with community leaders, while policymakers should develop and enforce tailored CSR frameworks with periodic monitoring to prevent community exploitation and strengthen accountability.
Assessment of Integrated Marketing Communication (IMC) and Customer Patronage of Selected Nigerian Noodles Babaiya, Yuhannasu Muhammad; Akase, T. M.; Kente, J. S.
EDUMALSYS Journal of Research in Education Management Vol 3 No 3 (2025): EDUMALSYS Journal of Research in Education Management
Publisher : Lembaga Yasin AlSys

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58578/edumalsys.v3i3.7444

Abstract

Amid intensifying competition in Nigeria’s fast-moving consumer goods sector, this study assesses how Integrated Marketing Communication (IMC) strategies influence customer patronage of Indomie and Dangote noodles in Lafia Metropolis. The objective is to determine the most prominent IMC tools driving patronage and to compare stakeholder perceptions of IMC effectiveness. Employing a survey research design, the study analyzes audience responses to the IMC activities of selected noodle brands. Key findings indicate that mass media advertising is the foremost IMC strategy promoting patronage, followed by souvenir distribution. Results further show that celebrity endorsement most strongly differentiates perceptions of IMC effectiveness across stakeholders—staff of noodle-producing companies, customers, and marketing communications organizations—followed by product quality. Overall, the IMC mix effectively shapes audience perceptions and converts prospects into regular consumers. The study concludes that IMC plays an indispensable role in promoting patronage of Indomie and Dangote noodles in the study context. The contribution lies in clarifying the relative salience of IMC instruments in a local market and highlighting practical implications: firms should review stringent in-house media policies to enhance agency collaboration, manage prime-time slots transparently (e.g., first-come, first-served) to curb favoritism and unhealthy competition, and avoid deceptive messaging, particularly given its potential impact on younger audiences.
Co-Authors Akpede, K. S. Babaiya, Yuhannasu Muhammad Bawul, Sabarka Blessing, Attah Jemila, Jimoh Kente, J. S. Kente, Josiah Sabo Madu, Bwala Winifred Mnguechia, Idye Barbara