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All Journal Ultimart: Jurnal Komunikasi Visual
Suwanto , Kartika Magdalena
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Arts Humanities

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Visual Identity Redesign of the Gelora Bung Karno Complex Lim, Natashia; Melini, Ellis; Zulkarnain, Alfiansyah; Suwanto , Kartika Magdalena
ULTIMART Jurnal Komunikasi Visual Vol 18 No 1 (2025): Ultimart: Jurnal Komunikasi Visual
Publisher : Universitas Multimedia Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31937/ultimart.v18i1.4193

Abstract

The Gelora Bung Karno (GBK) Complex is a national heritage site in Indonesia. It has changed from a sports facility into a public space that is open, inclusive, and multifunctional. This transformation requires rebranding to reflect its new role while keeping its historical and national spirit. Visual identity plays an important role in this process. It is not just about how things look, but how people see and understand the place. Based on Alina Wheeler’s idea, visual identity is a planned way to shape public perception and build loyalty. The new identity for GBK is based on two things: its well-known architecture that’s reflected in the logo, and cultural motifs from across Indonesia. These ideas helped create a new logo, a color system for various applications, and graphic patterns inspired by local textiles. The research methods used include benchmarking other public spaces, interviews with users and staff, and visual studies of the landmark inside the complex. These helped guide the design process and make sure the results were meaningful and useful. This paper explains the process of research & analysis phase, clarifying strategy, up to the design stage and the resulting visual identity system. Keywords: gelora bung karno; complex; visual identity; national heritage; Indonesia;  rebranding
Co-Authors Alfiansyah Zulkarnain Lim, Natashia Melini, Ellis