Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal JOURNAL SCIENTIFIC OF MANDALIKA (JSM)
Ardhitama, Chandra
Unknown Affiliation
Humanities Languange, Linguistic, Communication & Media Other

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Pengaruh Marketing Mix (7P) Terhadap Keputusan Pembelian Konsumen Poin Café & Eatery di Bantul Ardhitama, Chandra; Asakdiyah, Salamatun
Journal Scientific of Mandalika (JSM) e-ISSN 2745-5955 | p-ISSN 2809-0543 Vol. 6 No. 5 (2025)
Publisher : Institut Penelitian dan Pengembangan Mandalika Indonesia (IP2MI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36312/10.36312/vol6iss5pp1180-1192

Abstract

This study is entitled "The Influence of the Marketing Mix (7P) on Consumer Purchase Decisions at POIN Café & Eatery in Bantul." The aim of this research is to determine the influence of the marketing mix (7P) on consumer purchase decisions at POIN Café & Eatery in Bantul. This research uses a quantitative approach with an associative method. The population consists of consumers who have purchased products at least once and are at least 17 years old. The sampling technique employed is purposive sampling, with a total of 100 respondents from POIN Café & Eatery consumers. Data analysis was performed using IBM SPSS 21 software. Data collection was carried out through questionnaires distributed directly to consumers of POIN Café & Eatery in Bantul. The results of this study indicate that the marketing mix (7P) variables have a positive and significant effect on purchase decisions, with partial test significance results < 0.05 for all seven independent variables. Simultaneously, the variables of product, price, place, promotion, people, process, and physical evidence have a significant effect on purchase decisions, as shown by the F-test result with a significance value of 0.000. Based on these findings, the marketing mix (7P) influences 85.3% of consumer purchase decisions.
Co-Authors Salamatun Asakdiyah, Salamatun