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All Journal Daun: Jurnal Ilmiah Pertanian dan Kehutanan Indonesian Journal of Interdisciplinary Research in Science and Technology (MARCOPOLO)
Admayanti, Anita
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Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Decision Sciences, Operations Research & Management Education Social Sciences

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Strategi Pemasaran Beras Organik dalam Meningkatkan Kepercayaan Konsumen di Kabupaten Kolaka Usman, Edi; Admayanti, Anita; Rahma, Mutiah
Daun: Jurnal Ilmiah Pertanian dan Kehutanan Vol. 11 No. 2 (2024): Daun: Jurnal Ilmiah Pertanian dan Kehutanan
Publisher : ​Institute for Researches and Community Services Universitas Muhammadiyah Palangkaraya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33084/daun.v11i2.8423

Abstract

This research was conducted in Puuroda Village, Baula District, Kolaka Regency, Southeast Sulawesi from May to July 2024. Using qualitative methods with interview and observation techniques, this research aims to analyze marketing strategies for organic rice to increase consumer confidence. SWOT analysis is used to identify internal and external factors. The research r esults show that the main strengths of the product include guaranteed quality, certification, and packaging variations. Disadvantages include high price and short shelf life. Opportunities are identified in the use of e-commerce and local collaboration, while threats come from competition with non-organic products and the circulation of false claims. Recommended strategies include the use of digital platforms for consumer education, emphasis on product quality and certification, and production efficiency to maintain price competitiveness.
Analysis of Factors that Influence Members' Decisions in Choosing a Sharia Savings and Loans Cooperative (Case Study of KSPPS Mutiara Harapan Jamaah) Usman, Edi; Ilmiah, Nur; Admayanti, Anita; Lukman, Lukman
Indonesian Journal of Interdisciplinary Research in Science and Technology Vol. 2 No. 1 (2024): January 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/marcopolo.v2i1.7984

Abstract

This research aims to determine the factors that influence members' decisions in choosing a sharia savings and loan cooperative at Kspps Mutiara Harapan Jamaah Kolaka Regency. This research uses a survey method to determine the factors that influence members' interest in choosing Kspps Mutiara Harapan Jamaah Kolaka Regency using qualitative and quantitative research methods. The sample in this research was all members of the research cooperative, totaling 250 people. Then the data obtained is analyzed in the form of quantitative analysis.TechniqueThe data analysis used is multiple linear regression analysis. The results of this research show that partially, namely the t test, it can be concluded that the trust variable has a significant effect on members' decisions in choosing a sharia savings and loan cooperative. Meanwhile, the variables religiosity and financing procedures do not significantly influence members' decisions in choosing a sharia savings and loan cooperative at Kspps Mutiara Harapan Jamaah Kolaka Regency. The results of the simultaneous test, namely the F test, can be concluded that the variables of trust, religiosity and financing procedures do not significantly influence members' decisions in choosing a sharia savings and loan cooperative at Kspps Mutiara Harapan Jamaah Kolaka Regency.
Co-Authors Ilmiah, Nur LUKMAN, LUKMAN Rahma, Mutiah Usman, Edi