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All Journal Eduvest - Journal of Universal Studies
Kartika Sari, Yona
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Innovative Leadership In Building A Dynamic And Creative Marketing Team: A Systematic Literature Review Kartika Sari, Yona; Wardi, Yunia; Thaib, Ilham
Eduvest - Journal of Universal Studies Vol. 4 No. 9 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i9.1384

Abstract

This journal discusses the trend of innovative leadership in the context of successful marketing strategies, with a focus on building dynamic and creative teams. Innovative leadership is identified as a key factor in facilitating effective collaboration and creativity among marketing team members. A corporate culture that supports innovation is also considered an important cornerstone of a successful marketing strategy. Innovation is understood to be a continuous process, not a one-off event, with innovative leaders ensuring that teams continue to push the boundaries of their creativity and are not satisfied with the status quo. By understanding and applying these principles, companies can build dynamic and creative teams, which is key in meeting the challenges and opportunities in a changing market.
Co-Authors Thaib, Ilham Yunia Wardi