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All Journal Eduvest - Journal of Universal Studies
Anggi F, Muhamad
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Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

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Distribution and Service Qquality to Customer Satisfaction in Cikal Wedding Planner Anggi F, Muhamad; Hendrayati, Heny; Hurriyati, Ratih
Eduvest - Journal of Universal Studies Vol. 4 No. 6 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i6.1436

Abstract

If the public understands the importance of wedding organizers with public awareness, Cikal Wedding Planner is here to help the community in making a happiness, namely marriage. The purpose of this study is to determine the Effect of Distribution and Service Quality on Customer Satisfaction. This research was conducted at one of the Wedding Organizer companies in Bandung, namely Cikal Wedding Planner. This research was conducted with a quantitative approach, data collection using observation methods, interviews and also the distribution of questionnaires. The data obtained will be tested using SPSS 24. The results showed that the distribution variable did not affect customer satisfaction with a significant level of 0.842 > 0.05. And also the Service Quality variable has a calculated value = 0.010 > ttable = 1.984 with a signification level of 0.920 = 0.05, and it can be concluded that the Service Quality variable affects Customer Satisfaction. And Distribution and Service Quality simultaneously (together) have an influence on Customer Satisfaction.
Co-Authors Heny Hendrayati Ratih Hurriyati