Article Per Year (5 Year)
p-Index From 2020 - 2025
0.23
P-Index
This Author published in this journals
All Journal Eduvest - Journal of Universal Studies
Citra Puspita Dewi, Hapsari Shinta
Unknown Affiliation
Aerospace Engineering Computer Science & IT Health Professions Neuroscience Social Sciences

Published : 1 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search

 1 
Business Education Project: Integrating Learning and Business Projects Patrikha, Finisica Dwijayati; Rakhmawati, Dwi Yuli; Rafida, Veni; Citra Puspita Dewi, Hapsari Shinta
Eduvest - Journal of Universal Studies Vol. 4 No. 12 (2024): Journal Eduvest - Journal of Universal Studies
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/eduvest.v4i12.1523

Abstract

This research provides an illustration of a project-based learning experience that combines both understanding and business projects in a Bachelor’s Degree in Business Education program. Specifically, students enrolled in the Marketing Strategy class create a new product (goods or services) and develop an accompanying marketing strategy, including packaging design and marketing videos to be shared on social media. Afterward, students select one product from the show for use in their own semester sales project. In order to assess the effectiveness of this experience, tests were conducted before and after the project using descriptive analysis to analyze the data. Additionally, a questionnaire was distributed to obtain student responses during the classes. The findings demonstrate that Project Based Learning increases students’ abilities to work in groups and individually, and boosts their proficiency in implementing marketing strategies.
Co-Authors Dwi Yuli Rakhmawati Finisica Dwijayati Patrikha Veni Rafida