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All Journal Jurnal Pariwisata, Bisnis Digital dan Manajemen Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan
Miswanto, Endhita Asmarani
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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IMPLEMENTASI DESIGN THINKING UNTUK BUSINESS SUSTAINABILITY USAHA GOKIL (GOSOK KILAT LAUNDRY) Miswanto, Endhita Asmarani; Pratama, Hanif; Khasanah, Miladiyah; Nidzar, Saifun; Mazia, Lia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4315

Abstract

GOKIL (gosok kilat laundry) is a service-focused business that offers clothes washing & ironing services, this business was founded in 2017 which is located on Jl. Tegal parang Utara 1, RT 006, RW 05, Kel. Tegal parang, Kec. Mampang Prapatan, South Jakarta. there are problems from the GOKIL (Gosok Kilat Laundry) business, namely, not having a clear identity, still using a private house that is used as a residence, incomplete business equipment, and minimal marketing, which is still done only limited to recommendations from customers. This research aims to describe the theoretical stages of Design Thinking applied to GOKIL (Gosok Kilat Laundry) Business in an effort to find appropriate and effective solutions to problems for business sustainability. The method used for this research is a qualitative descriptive approach and uses the design thinking method to analyze problems from an internal and external perspective and in determining solutions, which consists of five stages, namely empathize, define, ideate, prototype, and test. The results of this study indicate that there needs to be a solution to problem solving for business sustainability, so, a prototype proposal is given, namely first making a unique name to attract customer attention and making a business logo in the physical form of a banner, second making social media in the form of Facebook and Whatsapp as a touchpoint with customers as a marketing medium and facilitating the shuttle process, the author also updates the laundry packaging so that it is more environmentally friendly.
Pendampingan UMKM Samja Eat and Drink untuk Meningkatkan Brand Awareness melalui Optimalisasi Instagram dalam Program Kreativitas Mahasiswa Miswanto, Endhita Asmarani; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Prasetyo, Johan Hendri
Jurnal Abdimas: Sosial, Bisnis, dan Lingkungan Vol. 3 No. 1 (2025): Oktober 2025 - Maret 2026
Publisher : Institut Bisnis dan Informatika Kwik Kian Gie

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46806/abdimas.v3i1.1578

Abstract

This community service initiative aimed to enhance the brand awareness of Samja Eat and Drink, a small business (MSME) in East Jakarta, through structured Instagram management. The business initially faced challenges such as low follower growth, inconsistent content production, and fluctuating customer visits. The assistance program adopted a systematic approach consisting of structured mentoring sessions, digital literacy training, strategic content planning, and collaboration with local influencers. Over four months, the initiative produced notable outcomes, the Instagram account’s reach, a key indicator of brand awareness increased by 1,448%, follower growth rose steadily by 3.9%, and engagement rates remained high, with 69–90% of content views coming from non-followers. These findings demonstrate that a comprehensive and method-based social media mentoring model can significantly improve MSME brand visibility and stimulate meaningful audience interaction. The activity contributes to the growing literature on MSME digital transformation and provides practical implications for small businesses seeking to strengthen competitiveness through enhanced digital literacy and strategic social media capabilities.
Co-Authors Khasanah, Miladiyah Lia Mazia, Lia Maushal, Nisa Febrina Nidzar, Saifun Prasetyo, Johan Hendri Pratama, Hanif Samiaji, Danang Rusdawindra