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Nidzar, Saifun
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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ANALISIS PENGARUH HARGA TERHADAP KEPUTUSAN PEMBELIAN DI WARUNG GOCENG DEPOK: STUDI KASUS Ranjevi, Yanetia; Khasanah, Miladiyah; Maushal, Nisa Febrina; Samiaji, Danang Rusdawindra; Nidzar, Saifun; Wiharso, Gani
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 3 No. 1 (2024): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode Mei 2024
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v3i1.4991

Abstract

This research was conducted due to the challenges faced by Warung Goceng in Depok, such as inconsistent product quality, price competition, and customer service issues, which motivated this study. The aim of this study is to evaluate the influence of price on customer purchasing decisions. Using a quantitative approach, 60 customers of Warung Goceng in Depok City participated as research participants. Data were obtained through the distribution of questionnaires and observation, and hypothesis testing was conducted using SPSS. The findings of the study indicate that the majority of consumer purchasing decisions are significantly influenced by price factors, and there is a direct relationship between Warung Goceng's prices and consumer purchasing decisions Bonus dan promosi menarik adalah salah satu daya tarik utama Indohoki77. Platform ini menawarkan berbagai jenis bonus seperti bonus selamat datang, bonus deposit, dan cashback . Therefore, Warung Goceng can improve its pricing strategy to better suit consumer preferences and enhance its competitiveness in the culinary industry
IMPLEMENTASI DESIGN THINKING UNTUK BUSINESS SUSTAINABILITY USAHA GOKIL (GOSOK KILAT LAUNDRY) Miswanto, Endhita Asmarani; Pratama, Hanif; Khasanah, Miladiyah; Nidzar, Saifun; Mazia, Lia
Jurnal Pariwisata Bisnis Digital dan Manajemen Vol. 2 No. 2 (2023): Jurnal Pariwisata, Bisnis Digital dan Manajemen Periode November 2023
Publisher : LPPM Universitas Nusa Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/jasdim.v2i2.4315

Abstract

GOKIL (gosok kilat laundry) is a service-focused business that offers clothes washing & ironing services, this business was founded in 2017 which is located on Jl. Tegal parang Utara 1, RT 006, RW 05, Kel. Tegal parang, Kec. Mampang Prapatan, South Jakarta. there are problems from the GOKIL (Gosok Kilat Laundry) business, namely, not having a clear identity, still using a private house that is used as a residence, incomplete business equipment, and minimal marketing, which is still done only limited to recommendations from customers. This research aims to describe the theoretical stages of Design Thinking applied to GOKIL (Gosok Kilat Laundry) Business in an effort to find appropriate and effective solutions to problems for business sustainability. The method used for this research is a qualitative descriptive approach and uses the design thinking method to analyze problems from an internal and external perspective and in determining solutions, which consists of five stages, namely empathize, define, ideate, prototype, and test. The results of this study indicate that there needs to be a solution to problem solving for business sustainability, so, a prototype proposal is given, namely first making a unique name to attract customer attention and making a business logo in the physical form of a banner, second making social media in the form of Facebook and Whatsapp as a touchpoint with customers as a marketing medium and facilitating the shuttle process, the author also updates the laundry packaging so that it is more environmentally friendly.
Co-Authors Gani Wiharso Khasanah, Miladiyah Lia Mazia, Lia Maushal, Nisa Febrina Miswanto, Endhita Asmarani Pratama, Hanif Ranjevi, Yanetia Samiaji, Danang Rusdawindra