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Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Produk Skincare The Originote Setiyanti, Saharani; Ansori, Mochammad Isa
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 3 No. 2 (2024): Mei : Profit: Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58192/profit.v3i2.2121

Abstract

Amidst the growing concern for the appearance and health of the skin, the skin care products industry has grown tremendously. These developments create increasingly fierce competition in the skincare industry. A company's ability to offer distinctive and unique products will have an impact on the brand which might give it a chance to outperform the market competition. The purpose of writing this article is to find out the influence of brand image and price on the purchase decision of The Originote products. This article, using qualitative methods with a literature study approach, aims to obtain a description of the factors affecting the results of the variables studied. The process involves collecting, evaluating, and synthesizing information from various sources through Google Scholar and Sinta Kemdikbud against scientific publications, journal articles, books, and other sources relevant to the research subject. The result of this article is 1) Brand Imange influences purchasing decisions, 2) price influences purchasing decisions, and 3) brand image and price influence purchase decisions
Kepemimpinan Berbasis Data: Bagaimana Big Data Mempengaruhi Gaya Kepemimpinan Modern Sinurat, Bernardus; Kamila, Mutiara Cantika; Safitri, Nova; Ansori, Mochammad Isa
Innovative: Journal Of Social Science Research Vol. 5 No. 3 (2025): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v5i3.18656

Abstract

This research explores the influence of big data on modern leadership styles, where leaders are expected to have not only interpersonal skills, but also capabilities in data analysis for better decision-making. Big data has the potential to increase organisational efficiency by up to 20% by providing insights through relevant patterns and trends. However, the shift towards data-driven leadership is not without challenges; many leaders face limited analytical skills, resistance to the new culture, and ethical issues related to data privacy and bias. This research uses a Literature Review approach to understand the impact of big data in various sectors and look at how leaders can adapt. The results show that the use of big data accelerates more accurate decision-making and increases transparency in organisations, which is critical to building public trust. Nonetheless, challenges such as the need for analytical skills training and setting up adequate technological infrastructure remain. Practical recommendations include the development of data analytics training programmes and the use of advanced analytics tools to support leaders in this digital age. Overall, this research highlights the importance of big data in the transformation of leadership styles and its impact on organisational performance.