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All Journal Antasena: Governance and Innovation Journal
Syafalah, Zagar
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Education Environmental Science Social Sciences Other

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Pengaruh Influencer Media Sosial Dalam Pengambilan Keputusan Mahasiswa Ulia, Isma Rizqiatul; Syafalah, Zagar; Sefiana, Lia; Chansa, Talita Putri; Sari, Aslinda Gangga; Nugraha, Joko Tri
ANTASENA: Governance and Innovation Journal Vol. 3 No. 1 (2025): Juni
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v3i1.297

Abstract

The rapid development of science and technology has led to globalization in various aspects of life. In the era of growing technological innovation, the phenomenon of social media influencers has emerged, which has a significant ability to influence public opinion. Influencers are individuals who have the ability to influence the behavior of their followers through the content they share on social media. This study aims to determine the level of student satisfaction with promotions carried out by influencers, find out how much influence influencers have on student decision making, and find out what social media platforms students use. This study uses a quantitative approach through distributing questionnaires to state administration students. The results of the study are expected to provide an overview of how State Administration students respond to the influencer phenomenon on various social media platforms. This research provides insight into consumer behavior, especially students who are active in using social media, and shows the importance of influencer-based marketing strategies in influencing purchasing decisions. Influencers have the power to shape opinions and preferences of young consumers, especially among university students. The results of this study can be utilized by industry players to design more effective and relevant marketing strategies in the digital era. However, there are some limitations in this study, such as the use of online questionnaires that limit direct interaction with respondents. This is in line with the findings of previous studies which state that limitations in online data collection methods can reduce the depth of information obtained and less reflect the overall psychological condition of respondents.
Pengaruh Kualitas E-LAPOR terhadap Kepuasan Mahasiswa Administrasi Negara Universitas Tidar Syafalah, Zagar; Manasikana, Arina; Grio, Raafi; Rifki, Nila; Listiyaningrum, Desy
ANTASENA: Governance and Innovation Journal Vol. 4 No. 1 (2026): June
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v4i1.518

Abstract

This study aims to analyze the effect of E-LAPOR service quality on the satisfaction level of students in the Public Administration Study Program, class of 2024, at Universitas Tidar. A quantitative approach was employed in this study, with data collected through questionnaires distributed to 109 respondents determined using the Slovin formula based on the total registered student population. The analytical framework is grounded in two main theories, namely the DeLone and McLean Information System Success Model and Customer Satisfaction Theory, which serve as the basis for measuring the dimensions of information system service quality and user satisfaction. The findings indicate that E-LAPOR service quality has a positive and significant effect on student satisfaction. However, the magnitude of the effect found is still considered moderate, suggesting that user satisfaction is not solely determined by the quality of the system's services, but is also influenced by other factors such as users' initial expectations, prior interaction experience, and students' level of digital literacy.Descriptively, the E-LAPOR platform is considered quite helpful for students in submitting aspirations and complaints to the university. Nevertheless, there are several obstacles that require serious attention, particularly regarding system access speed, the accuracy of information displayed, and the assurance of user data security. Therefore, continuous improvement and development are necessary so that E-LAPOR can operate more optimally in meeting user expectations while encouraging broader and more meaningful public participation.
Co-Authors Chansa, Talita Putri Grio, Raafi Joko Tri Nugraha Listiyaningrum, Desy Manasikana, Arina Rifki, Nila Sari, Aslinda Gangga Sefiana, Lia Ulia, Isma Rizqiatul