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All Journal Antasena: Governance and Innovation Journal PARADIGMA: Jurnal Ilmu Administrasi
Sari, Aslinda Gangga
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Education Environmental Science Social Sciences Other

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Pengaruh Influencer Media Sosial Dalam Pengambilan Keputusan Mahasiswa Ulia, Isma Rizqiatul; Syafalah, Zagar; Sefiana, Lia; Chansa, Talita Putri; Sari, Aslinda Gangga; Nugraha, Joko Tri
ANTASENA: Governance and Innovation Journal Vol. 3 No. 1 (2025): Juni
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v3i1.297

Abstract

The rapid development of science and technology has led to globalization in various aspects of life. In the era of growing technological innovation, the phenomenon of social media influencers has emerged, which has a significant ability to influence public opinion. Influencers are individuals who have the ability to influence the behavior of their followers through the content they share on social media. This study aims to determine the level of student satisfaction with promotions carried out by influencers, find out how much influence influencers have on student decision making, and find out what social media platforms students use. This study uses a quantitative approach through distributing questionnaires to state administration students. The results of the study are expected to provide an overview of how State Administration students respond to the influencer phenomenon on various social media platforms. This research provides insight into consumer behavior, especially students who are active in using social media, and shows the importance of influencer-based marketing strategies in influencing purchasing decisions. Influencers have the power to shape opinions and preferences of young consumers, especially among university students. The results of this study can be utilized by industry players to design more effective and relevant marketing strategies in the digital era. However, there are some limitations in this study, such as the use of online questionnaires that limit direct interaction with respondents. This is in line with the findings of previous studies which state that limitations in online data collection methods can reduce the depth of information obtained and less reflect the overall psychological condition of respondents.
NEW PUBLIC SERVICE THEORY DALAM REFORMASI ASN INDONESIA: ASN SEBAGAI PELAYAN PUBLIK, BUKAN ALAT POLITIK Diva Ratna Bila; Sari, Aslinda Gangga; Balirani Hayuningrat; Keisya Hilda Adzania
PARADIGMA: Jurnal Ilmu Administrasi Vol. 14 No. 2 (2025)
Publisher : Sekolah Tinggi Ilmu Administrasi (STIA) "AAN" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65124/prdm.v14i2.229

Abstract

This article discusses the transformation of the role of civil servants in the context of Indonesia's bureaucratic reform through the New Public Service approach, which places citizens at the center of service delivery. This paradigm shift requires the alignment of values, structures, and work culture of the ASN to be more professional, responsive, and free from political influence. The discussion covers three main aspects, namely the shift in the orientation of the ASN towards humanistic public service, the importance of neutrality and depoliticization in maintaining the objectivity of services, and the strengthening of professionalism and performance-based results through innovation and an accountable evaluation system. The results of the study show that the implementation of the NPS principle, a merit system, and the strengthening of ASN competencies are key to producing fair, effective, and integrity-based public services. This article emphasizes that the success of ASN reform depends on policy consistency, institutional commitment, and public involvement in overseeing bureaucratic change.
Co-Authors Balirani Hayuningrat Chansa, Talita Putri Diva Ratna Bila Joko Tri Nugraha Keisya Hilda Adzania Sefiana, Lia Syafalah, Zagar Ulia, Isma Rizqiatul