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All Journal Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat Antasena: Governance and Innovation Journal
Khasanah, Putri Nur
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Agriculture, Biological Sciences & Forestry Education Environmental Science Social Sciences Other

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Analisis Self-branding: Persepsi Mahasiswa Universitas Tidar terhadap Prabowo Subianto Maulana, Tiorizal; Mawarni, Aruming Sekar; Salsabila, Reva Isyana; Kirani, Dinda Adia; Khasanah, Putri Nur; Nugraha, Joko Tri
ANTASENA: Governance and Innovation Journal Vol. 3 No. 1 (2025): Juni
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v3i1.312

Abstract

This study aims to analyze the understanding of Tidar University students regarding the self-branding strategy employed by Prabowo Subianto as a prominent national political figure. Self-branding is defined as a conscious and deliberate process of shaping a strong personal image through various communication channels, both direct and mediated via digital platforms. The study adopts a quantitative approach using a survey method, with a closed-ended questionnaire distributed randomly to 100 student respondents. The instrument is constructed based on four key indicators of self-branding: verbal communication, visual representation, social media usage, and the portrayal of leadership qualities. The collected data were analyzed using descriptive and inferential statistical techniques through SPSS software. The findings reveal that the majority of respondents perceived Prabowo’s self-branding efforts positively, particularly in terms of his assertive speech style that reflects a strong and charismatic personality. However, perceptions of his digital media image consistency varied among students, suggesting challenges in maintaining coherent messaging across platforms. Overall, the study concludes that Prabowo's self-branding strategy is effective in creating a robust public image among the student demographic. These findings contribute to the broader discourse in political communication studies, particularly regarding how public figures shape and maintain their personal brand in a rapidly evolving digital information landscape where perceptions can shift quickly due to media influence and social discourse.
Pemberdayaan Peternak Milenial Desa Mundu Klaten Dalam Pemanfaatan Limbah Biogas Menjadi Pupuk Organik Padat Sludge Hakim, Arif Rahman; Widiyanti, Emi; Khasanah, Putri Nur; Ramadhan, Dion Pratama; Listiyaningsih, Erma
Agrokreatif: Jurnal Ilmiah Pengabdian kepada Masyarakat Vol. 11 No. 3 (2025): Agrokreatif Jurnal Ilmiah Pengabdian kepada Masyarakat
Publisher : Institut Pertanian Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/agrokreatif.11.3.507-516

Abstract

This community service activity was carried out with the aim of empowering Kelompok Tani Ternak Margo Mulyo 3 in utilizing biogas waste into solid sludge organic fertilizer. The hope of this activity is to help partner communities in dealing with biogas waste which is very abundant and has not been utilized optimally. The implementation method is through a group community empowerment approach. This activity includes 5 methods, namely initial evaluation, training, direct practice, packaging competition, and final evaluation. This community empowerment succeeded in initiating a new business start-up, namely biogas sludge organic fertilizer by providing assistance in the process of making biogas sludge organic fertilizer and testing the content of biogas waste to see whether it meets the established standards for organic fertilizer content. This community empowerment activity has had a positive impact, namely economic benefits for the KTT Margo Mulyo 3 Millennial.
Co-Authors Arif Rahman Hakim Emi Widiyanti Joko Tri Nugraha Kirani, Dinda Adia Listiyaningsih, Erma Maulana, Tiorizal Mawarni, Aruming Sekar Ramadhan, Dion Pratama Salsabila, Reva Isyana