Mawarni, Aruming Sekar
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Analisis Self-branding: Persepsi Mahasiswa Universitas Tidar terhadap Prabowo Subianto Maulana, Tiorizal; Mawarni, Aruming Sekar; Salsabila, Reva Isyana; Kirani, Dinda Adia; Khasanah, Putri Nur; Nugraha, Joko Tri
ANTASENA: Governance and Innovation Journal Vol. 3 No. 1 (2025): Juni
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v3i1.312

Abstract

This study aims to analyze the understanding of Tidar University students regarding the self-branding strategy employed by Prabowo Subianto as a prominent national political figure. Self-branding is defined as a conscious and deliberate process of shaping a strong personal image through various communication channels, both direct and mediated via digital platforms. The study adopts a quantitative approach using a survey method, with a closed-ended questionnaire distributed randomly to 100 student respondents. The instrument is constructed based on four key indicators of self-branding: verbal communication, visual representation, social media usage, and the portrayal of leadership qualities. The collected data were analyzed using descriptive and inferential statistical techniques through SPSS software. The findings reveal that the majority of respondents perceived Prabowo’s self-branding efforts positively, particularly in terms of his assertive speech style that reflects a strong and charismatic personality. However, perceptions of his digital media image consistency varied among students, suggesting challenges in maintaining coherent messaging across platforms. Overall, the study concludes that Prabowo's self-branding strategy is effective in creating a robust public image among the student demographic. These findings contribute to the broader discourse in political communication studies, particularly regarding how public figures shape and maintain their personal brand in a rapidly evolving digital information landscape where perceptions can shift quickly due to media influence and social discourse.
Analisis Keyakinan Diri (Self-efficacy) Mahasiswa Universitas Tidar terhadap Perangkat Lunak SPSS Zahra, Irena Devia; Mawarni, Aruming Sekar; Susilowati, Susilowati; Manasikana, Arina; Nugraha, Joko Tri
ANTASENA: Governance and Innovation Journal Vol. 3 No. 2 (2025): Desember
Publisher : FIA Unkris Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61332/antasena.v3i1.384

Abstract

The Statistical Package for the Social Sciences (SPSS) application plays a crucial role in research activities at universities for analyzing quantitative data. However, the level of students' confidence in operating this software still varies, influenced by factors such as statistical knowledge, practical experience, and learning support. Therefore, this study aims to describe the level of self-efficacy of Tidar University students regarding the use of SPSS and the factors that influence it, in response to the importance of mastering statistical analysis tools in preparing final assignments and scientific research. This research uses a descriptive quantitative approach, with data collection techniques thru online questionnaires completed by 50 respondents who are students in the Public Administration Study Program at Tidar University. Data analysis was performed using descriptive statistics thru SPSS. The research results show that the majority of students have a high level of confidence in using SPSS. This increase in confidence is particularly significant when they receive assistance in the form of facilities, training, direct guidance, and adequate time allocation to complete their work. Additionally, prior experience using SPSS or similar software and a basic understanding of statistical concepts also contributed to boosting their confidence. Overall, this research concludes that the level of confidence among Tidar University students regarding the use of SPSS falls into the high category. These findings underscore the urgency of practice-focused training, ongoing mentorship, and the availability of a supportive academic environment in building students' self-efficacy regarding the use of SPSS for study purposes and scientific research activities.