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All Journal Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Nida Urrahma Hidayati
Unknown Affiliation
Decision Sciences, Operations Research & Management

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Optimalisasi Media Sosial melalui Digital Storytelling sebagai strategi Pemasaran Desa Wisata di Era Society 5.0 Nida Urrahma Hidayati; Endang Widayati; Andreas Dian Anggi Kusuma; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.198

Abstract

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative
Literasi Digital Investor Ritel di Era Disrupsi: Navigasi Keuangan Pribadi dan Pasar Modal Menuju Society 5.0 yang Berkelanjutan Endro Isnugroho; Sulistiono Sulistiono; Nida Urrahma Hidayati
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.201

Abstract

The era of digital disruption has brought significant changes to people's behavior, including investment activities. Retail investors have increasingly easy access to the capital market through digital applications such as Neo HOTs, Bibit, and Stockbit. However, this convenience is not always accompanied by adequate digital financial literacy. This study aims to explore retail investors' experiences using digital investment applications and understand their perceptions of sustainable investing in the Society 5.0 era. The research method used a descriptive qualitative approach with in-depth interviews with a number of active retail investors. The findings indicate that the majority of retail investors are attracted to investing due to ease of access and promotions, but many still make impulsive decisions based on social media trends (fear of missing out/FOMO). A small number of investors are beginning to understand the importance of sustainable investing (ESG), although it has not yet become a primary consideration in investment decisions. This study emphasizes the importance of more targeted digital financial literacy so that people can use technology wisely, maintain personal financial sustainability, and contribute to sustainable development.
Co-Authors Andreas Dian Anggi Kusuma Endang Widayati Isnugroho, Endro Sulistiono Tuti Panghastuti