Garuda - Garba Rujukan Digital

Optimalisasi Media Sosial melalui Digital Storytelling sebagai strategi Pemasaran Desa Wisata di Era Society 5.0 Nida Urrahma Hidayati; Endang Widayati; Andreas Dian Anggi Kusuma; Tuti Panghastuti
Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis Vol. 2 No. 2 (2025): Desember : Prosiding Seminar Nasional Ilmu Manajemen Kewirausahaan dan Bisnis
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/prosemnasimkb.v2i2.198

Society 5.0 era, tourism villages are required to optimize social media as a strategic. This study aims to analyze and evaluate the effectiveness of social media, identify obstacles, and formulate a digital storytelling strategy. A combination method used with a concurrent triangulation strategy. The SOSTAC framework used to describe the marketing strategy. The research location was in Pancoh Ecotourism Village, with research objects consisting of Instagram and TikTok media content. The sampling technique used purposive sampling. Primary data were obtained through in-depth interviews with the head of the management and the marketing division, while secondary data consisted of documentation of social media content. Data validity was tested using triangulation. Qualitative analysis conducted by identifying digital marketing strategies and analyzing content. Quantitative analysis carried out by calculating the Engagement Rate on Instagram and TikTok to measure the effectiveness of audience interaction with narrative content. The results showed that Instagram was superior in strengthening promotional content through paid advertising, while TikTok demonstrated organic strength in human interest narratives and environmental education. Pancoh needs to develop a more balanced digital storytelling strategy, consistent content production, human resource training, utilizing social media algorithms, interaction patterns directed at two-way engagement, content distribution utilizing cross-posting techniques, scheduling uploads at prime time for young users, and placing the community as the main actor in the narrative

Kajian peraturan daerah Kabupaten Pangandaran nomor 14 tahun 2015 tentang penyelenggaraan kepariwisataan di Kabupaten Pangandaran terhadap pembentukan kompepar Susilo Budi Winarno; Endang Widayati; Erna Wigati; Kaswan Hermawan
Journal of Tourism and Economic Vol. 6 No. 1 (2023): Edisi 11 Jun 2023
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/e6v6n1a8

Pangandaran is one of the regencies with the greatest potential in the tourism sector, where the tourism sector is the leading sector that generates the largest regional income for the Pangandaran Regency. Regional tourism potential that is used as a tourist object and attraction can be in the form of natural conditions, flora, fauna, regional culture of Pangandaran Regency and national culture both in the form of ideas, social life or in the form of the work of the people in Pangandaran Regency. To achieve this, the role of the community in tourism development in Pangandaran Regency through Kompempar must accommodate the aspirations of all tourist destination objects in Pangandaran Regency. This is in accordance Pangandaran Regency Regional Regulation Number 14 of 2015 concerning the Implementation of Tourism in Pangandaran Regency.

Pengaruh atraksi, lokasi, dan harga terhadap keputusan berkunjung wisatawan di Hutan Pinus Pengger Bantul Daerah Istimewa Yogyakarta Endang Widayati; Yoga Pradana Widiastuti
Journal of Tourism and Economic Vol. 5 No. 2 (2022): Edisi 10 Des 2022
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/n2azd666

This study aims to analyze the effect of attractions, location and price on the decision to visit the Hutan Pinus Pengger (Pengger Pine Forest), Bantul DIY. The method used is quantitative. The research process is deductive in nature to prove the hypothesis by using inferential statistics. The sampling technique used is nonprobability with purposive sampling. The number of samples is 100 respondents. the validity of the instrument was tested by validity and reliability test. To obtain accurate quantitative data, a Likert scale is used. The data used is primary data, which is used to determine respondents' perceptions of the variables of attraction, location and price as well as visiting decisions which are described in 29 statement items. Secondary data is also used to determine the number of tourists. The results showed that the attractions and location variables had a positive and significant effect on the decision of tourists to visit the Pengger Pine Forest. Meanwhile, the price variable has no significant effect on the decision of tourists to visit the Pengger Pine Forest

Pengaruh Aksesibilitas, Amenitas, Dan Atraksi Wisata Terhadap Minat Kunjungan Wisatawan Ke Wahana Air Balong Waterpark Bantul Daerah Istimewa Yogyakarta Leylita Novita Rossadi; Endang Widayati
Journal of Tourism and Economic Vol. 1 No. 2 (2018): Edisi 2 Des 2018
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/cwkvga87

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours & Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours & Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location / distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value <of 5% and t arithmetic> t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value> of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value <of 0.05 or 5%

Analisis Pengaruh Marketing Mix Terhadap Keputusan Pembelian (Studi Kasus Pada PT. Tunas Indonesia Tours And Travel Cabang Yogyakarta) Yunita Prihastuti; Endang Widayati
Journal of Tourism and Economic Vol. 2 No. 1 (2019): Edisi 3 Mei 2019
Publisher : STIE Pariwisata API Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36594/jtec/7w22h795

This study aims to determine the effect of marketing mix on purchasing decisions at PT. Tunas Indonesia Tours & Travel Yogyakarta branch. Marketing mix variables consist of 4 sub variables namely: Price (X1), Product (X2), Promotion (X3), and Place (X4). The population in this study is consumers who make purchases at PT. Tunas Tours & Travel Yogyakarta in 2016. Using non-random sampling method with purposive sampling technique with a sample of 100 respondents. In this study using is descriptive and quantitative using multiple linear regression method. The results showed that price and location / distribution variables have a positive and significant influence on purchasing decisions. This is shown from the results of multiple linear regression test where both variables have P value <of 5% and t arithmetic> t table. While the product and promotion variables have an insignificant effect on purchasing decisions. This is shown from the results of multiple linear regression test of these variables have a value of P value> of 5% significant. The test results simultaneously, show the marketing mix has a significant influence in purchasing decisions where the test results proved P value <of 0.05 or 5%.

Title

Found 5 Documents
Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title Search

Found 5 Documents Search

Abstract

Abstract

Abstract

Abstract

Abstract

Title

Found 5 Documents
Search